Resources Library by ANA

Promoting and managing innovation in future product development

Car clinics, which were originally regarded as mere pre-launch precautions, have rapidly become tools for the development and styling of new vehicles. Such clinics are extensively practised by many car-makers, but their limitations have been shown up...

Catalogue: ESOMAR Congress 1988

Author: Daniel Leconte

September 1, 1988

Promoting and managing innovation in future product development (French)

Car clinics, which were originally regarded as mere pre-launch precautions, have rapidly become tools for the development and styling of new vehicles. Such clinics are extensively practised by many car-makers, but their limitations have been shown up...

Catalogue: ESOMAR Congress 1988

Author: Daniel Leconte

September 1, 1988

The globalisation of innovation

In recent years there has been much discussion about the globalisation of markets which has resulted from a number of developments in consumption patterns, in supply, in technical progress and the process of competition which greatly influences the...

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research

Author: Justus Veeneklaas

Company: Philips International

June 15, 1988

Innovative target market research

A great deal of the most innovative marketing and market positioning being done by major companies today is the result of a re-direction from mass marketing to targeted marketing by sector. To accomplish this in a cost effective way, new measures in...

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research

Authors: Patricia Botwinick, Barbara R. Lewis

June 15, 1988

Is survey research keeping up with the benefits of technology?

The purpose of this presentation is to point out that survey research has not changed much over the last decade; it still takes a long time. Also, it still under-represents minorities, and that is emerging as a major problem. In contrast, numerous...

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research

Author: Robert J. Herbold

Company: Procter & Gamble

June 15, 1988

Business-to-business research, evolution towards consultancy?

The question that the paper addresses is whether companies currently engaged in conventional business to business research should evolve into consultancy. The first section begins by establishing definitions and setting out the general approach that...

Catalogue: Seminar 1988: Business To Business Research

Author: Peter J. Jackson

June 15, 1988

Innovation

In the 1960's Tom and Audrey Eyton started a bi-monthly magazine, Slimming and Nutrition, working on their kitchen table at home. It cost them £2,000 to start: some years ago they sold it to a big publisher for £4,000,000. That’s...

Catalogue: Seminar 1987: Publishing For Optimum Profit

Author: Michael Bird

November 25, 1987

New market research instruments through the application of high technologies

This presentation shows to what extent "High Technologies" are utilised in the various fields of market research. Obviously the two most important areas, namely Ad-hoc Research and Panel Research have obtained important impulses by applying advanced...

Catalogue: ESOMAR Congress 1987

Author: Heinrich A. Litzenroth

Company: GfK

September 1, 1987

New consumers, product innovation and product renovation

I will try today to give you my views on how I see the food industry future. The future will bring rapid change, a need to anticipate change, to inspire it, to shape it when useful, to react to it even when it is less palatable but...

Catalogue: ESOMAR Congress 1987

Author: Camillo Pagano

Company: Nestlé

September 1, 1987