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Michael, M. (2016a, June 15). How social media listening & analytics can help marketers estimate the ROI of their digital campaigns. ANA - ESOMAR. Retrieved July 01, 2024, from
Koornstra, S. (2016a, June 15). Measuring the effectiveness of advertising. ANA - ESOMAR. Retrieved July 01, 2024, from
https://ana.esomar.org/documents/measuring-the-effectiveness-of-advertising
Greywoode, N. (2016a, June 15). The best and fairest ways to measure Twitter ROI . ANA - ESOMAR. Retrieved July 01, 2024, from
https://ana.esomar.org/documents/the-best-and-fairest-ways-to-measure-twitter-roi-
Brasseur, C. (2016a, June 15). Advances in hybrid television audience measurement. ANA - ESOMAR. Retrieved July 01, 2024, from
https://ana.esomar.org/documents/advances-in-hybrid-television-audience-measurement
Greywoode, N. (2016a, June 15). The best and fairest ways to measure Twitter ROI . ANA - ESOMAR. Retrieved July 01, 2024, from
https://ana.esomar.org/documents/the-best-and-fairest-ways-to-measure-twitter-roi-
Perlich, C. (2016a, June 15). Predictive marketing. ANA - ESOMAR. Retrieved July 01, 2024, from
https://ana.esomar.org/documents/predictive-marketing
Wind, J. (2016a, June 15). Re-imagine marketing research. ANA - ESOMAR. Retrieved July 01, 2024, from
https://ana.esomar.org/documents/re-imagine-marketing-research
Lawrence, Cremin and McKnight (2015a, October 01). Reel happiness. ANA - ESOMAR. Retrieved July 01, 2024, from
https://ana.esomar.org/documents/reel-happiness
Garcia, Ruiz and Franklin (2015a, June 15). The bilingual brain. ANA - ESOMAR. Retrieved July 01, 2024, from
https://ana.esomar.org/documents/the-bilingual-brain