Resources Library by ANA

Analyzing the internal company environment in commercial strategy and image strategy studies

For their external, customer-targeted research, industrial market researchers have access to a varied range of quantitative and qualitative methods adapted to the particular characteristics of the environment under study. Polling is an accurate means...

Catalogue: Seminar 1986: Problem Solving In Industrial Marketing

Author: Jerome Hervio

June 15, 1986

Target group

There are two main lines in campaigns for industrial products: 1. To give priority to the product and its qualities (Product image); 2. To give priority to the company behind the products (Company image). In principle, the more complex the product...

Catalogue: Seminar 1986: Problem Solving In Industrial Marketing

Author: Bö Bäckman

June 15, 1986

The business monitor

In order to keep up with the growing demand for specialised services and to be able to better follow and predict the developments in the marketplace of business-establishments, a group of some leading Dutch banking- and insurance companies in close...

Catalogue: Seminar 1986: Problem Solving In Industrial Marketing

Authors: Willem F. H. van der Meer, Robbert D. W. Baden

Company: NIPO

June 15, 1986

Applying strategic research to the retail area

This paper seeks to examine several of the key issues which face retailers now, and which will become increasingly important over the next decade and beyond, and to look at the implications for research, and the way that researchers are reacting to...

Catalogue: Seminar 1986: Retail Strategies For Profit And Growth

Authors: Chris Blamires, Tony Lunn, David Seaman

June 4, 1986

A new challenge: Strategic research (French)

My objective is neither to deliver a case history of the utilisation of surveys for strategic purposes, nor to present a new, revolutionary method. Rather, on the grounds of my dual experience as a Manager and a Consultant in the area of strategic...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research

Author: Louis Tuvee

June 15, 1985

The Danish agricultural supply system

This paper deals with the structural development of the Danish agricultural supplies industry and, in particular, the future prospects for the industry. In the light of this it will be analysed how the structural development is going to influence the...

Catalogue: Seminar 1985: Agricultural Marketing Research in Europe

Author: Niels Jorgensen

June 15, 1985

A new challenge: Strategic research

My objective is neither to deliver a case history of the utilisation of surveys for strategic purposes, nor to present a new, revolutionary method. Rather, on the grounds of my dual experience as a Manager and a Consultant in the area of strategic...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research

Author: Louis Tuvee

June 15, 1985

A communication audit (French)

The communication audit, a fundamental, strategic study, is situated in line with traditional motivation studies. But contrary to the latter, it sets the primary of communication, supporting itself by the finding that brands are beings of discourse,...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Author: Yves Krief

Company: SORGEM IMR

June 15, 1984

A communication audit

The communication audit, a fundamental, strategic study, is situated in line with traditional motivation studies. But contrary to the latter, it sets the primary of communication, supporting itself by the finding that brands are beings of discourse,...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Author: Yves Krief

Company: SORGEM IMR

June 15, 1984