Abstract:
My objective is neither to deliver a case history of the utilisation of surveys for strategic purposes, nor to present a new, revolutionary method. Rather, on the grounds of my dual experience as a Manager and a Consultant in the area of strategic thinking and planning, I wish to give an encouragement as well as a warning, by outlining the characteristics and informational tools of strategic analysis and by broadening the thinking according to the various types of decisions needed by such an approach.
Research Papers
The evolution of management (French)
Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Author: Jacques Paitra
 
June 15, 1985
Research Papers
Sponsorship and donation (French)
Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Authors: Jay Perlstein, Sylvère Piquet
 
June 15, 1985
