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A new challenge: Strategic research (French)

Date of publication: June 15, 1985

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research

Author: Louis Tuvee

Abstract:

My objective is neither to deliver a case history of the utilisation of surveys for strategic purposes, nor to present a new, revolutionary method. Rather, on the grounds of my dual experience as a Manager and a Consultant in the area of strategic thinking and planning, I wish to give an encouragement as well as a warning, by outlining the characteristics and informational tools of strategic analysis and by broadening the thinking according to the various types of decisions needed by such an approach.

Louis Tuvee

Author

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Research Papers

The researcher at the service of decision-making in collective build-up of the enterprise's project (French)

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making

Author: Pierre J. Burgaud

 

June 15, 1986

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Citation

Burgaud, P. J. (1986a, June 15). The researcher at the service of decision-making in collective build-up of the enterprise's project (French). ANA - ESOMAR. Retrieved February 02, 2023, from


https://ana.esomar.org/documents/the-researcher-at-the-service-of-decision-making-in-collective-build-up-of-the-enterprise-s-project-french-


Research Papers

The evolution of management (French)

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research

Author: Jacques Paitra

 

June 15, 1985

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Citation

Paitra, J. (1985a, June 15). The evolution of management (French). ANA - ESOMAR. Retrieved February 02, 2023, from


https://ana.esomar.org/documents/the-evolution-of-management-french-


Research Papers

Sponsorship and donation (French)

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research

Authors: Jay Perlstein, Sylvère Piquet

 

June 15, 1985

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Citation

Perlstein and Piquet (1985a, June 15). Sponsorship and donation (French). ANA - ESOMAR. Retrieved February 02, 2023, from


https://ana.esomar.org/documents/sponsorship-and-donation-french-


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Citation

Tuvee, L. (1985a, June 15). A new challenge: Strategic research (French). ANA - ESOMAR. Retrieved February 02, 2023, from


https://ana.esomar.org/documents/sponsorship-and-donation-french-