Abstract:
My objective is neither to deliver a case history of the utilisation of surveys for strategic purposes, nor to present a new, revolutionary method. Rather, on the grounds of my dual experience as a Manager and a Consultant in the area of strategic thinking and planning, I wish to give an encouragement as well as a warning, by outlining the characteristics and informational tools of strategic analysis and by broadening the thinking according to the various types of decisions needed by such an approach.
Research Papers
A new challenge: Strategic research (French)
Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Author: Louis Tuvee
 
June 15, 1985
Research Papers
From broad concept to market test or "the cowl makes the monk"
Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development
Authors: Jean Bigant, Louis Tuvee
 
March 1, 1975
