A new challenge: Strategic research
Abstract:
My objective is neither to deliver a case history of the utilisation of surveys for strategic purposes, nor to present a new, revolutionary method. Rather, on the grounds of my dual experience as a Manager and a Consultant in the area of strategic thinking and planning, I wish to give an encouragement as well as a warning, by outlining the characteristics and informational tools of strategic analysis and by broadening the thinking according to the various types of decisions needed by such an approach.
This could also be of interest:
Research Papers
A new challenge: Strategic research (French)
Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Author: Louis Tuvee
June 15, 1985
Research Papers
A stimulating challenge
Catalogue: MENAP Forum 1996: Pressure On Profit
Author: Haifa Abbas
Company: Martpoint Marketing Research Consultants
March 1, 1996
Research Papers
A new challenge about society
Catalogue: Seminar 1978: The Business Of Advertising
Author: Jacques Bonnafont
June 1, 1978
