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A new challenge: Strategic research

Date of publication: June 15, 1985

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research

Author: Louis Tuvee

Abstract:

My objective is neither to deliver a case history of the utilisation of surveys for strategic purposes, nor to present a new, revolutionary method. Rather, on the grounds of my dual experience as a Manager and a Consultant in the area of strategic thinking and planning, I wish to give an encouragement as well as a warning, by outlining the characteristics and informational tools of strategic analysis and by broadening the thinking according to the various types of decisions needed by such an approach.

Louis Tuvee

Author

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Research Papers

Acceptance of a new product relies upon communication. As an example: Introducing of disposables in French hospitals

Catalogue: Seminar 1973: Communication And Diversification In Pharmaceuticals, Hospital Supplies And Allied Fields

Authors: Louis Tuvee, Jean Bigant

 

June 1, 1973

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Citation

Tuvee and Bigant (1973a, June 01). Acceptance of a new product relies upon communication. As an example: Introducing of disposables in French hospitals. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/acceptance-of-a-new-product-relies-upon-communication-as-an-example-introducing-of-disposables-in-french-hospitals


Research Papers

A new challenge: Strategic research (French)

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research

Author: Louis Tuvee

 

June 15, 1985

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Citation

Tuvee, L. (1985a, June 15). A new challenge: Strategic research (French). ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/a-new-challenge-strategic-research-french-


Research Papers

From broad concept to market test or "the cowl makes the monk"

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development

Authors: Jean Bigant, Louis Tuvee

 

March 1, 1975

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Citation

Bigant and Tuvee (1975a, March 01). From broad concept to market test or "the cowl makes the monk" . ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/from-broad-concept-to-market-test-or-the-cowl-makes-the-monk-


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Citation

Tuvee, L. (1985a, June 15). A new challenge: Strategic research. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/from-broad-concept-to-market-test-or-the-cowl-makes-the-monk-