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Greenfield and Laminana (2000a, July 01). Brand, style, territories. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/brand-style-territories
Becker, C. (1998a, June 15). Local brands, global brands. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/local-brands-global-brands
Gouttas and Granier (1998a, June 15). The death of Lady Di. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-death-of-lady-di
Becker, C. (1996a, November 01). Hair and cosmetic products in the Japanese market. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/hair-and-cosmetic-products-in-the-japanese-market
Nussenbaum, Souvayre and Becker (1996a, May 01). Meta consumption . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/meta-consumption-
Flath and Charbonnier (1994a, June 15). Bank brand equity and its applications using Fond(s) De Marque® studies. ANA - ESOMAR. Retrieved September 26, 2024, from
Bo and Krief (1991a, June 15). Towards a qualitative control of television sponsorship of television sponsorship. ANA - ESOMAR. Retrieved September 26, 2024, from
Krief, Y. (1989a, September 01). Global communication (French). ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/global-communication-french-
Krief, Y. (1989a, September 01). Global communication. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/global-communication