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Roberts and Mather (1981a, June 15). Development of the product and corporate image of a radio station. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/development-of-the-product-and-corporate-image-of-a-radio-station
Webb, N. L. (1980a, June 15). The democracy of opinion polls. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-democracy-of-opinion-polls-1993
Webb, N. L. (1978a, September 01). Values for money . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/values-for-money-
Heald and Gurnett (1977a, June 15). Research to measure and improve quality standards in Mallorca hotels. ANA - ESOMAR. Retrieved September 26, 2024, from
Webb, N. L. (1975a, August 01). Opinion polling viewed by a late starter. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/opinion-polling-viewed-by-a-late-starter
Chib, R. (1971a, June 15). A recent in-store experiment for pre-testing promotions . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/a-recent-in-store-experiment-for-pre-testing-promotions-
Heald, G. (1971a, June 15). The use of covariance analysis as a means of analysing the price-setting policy for a company's product. ANA - ESOMAR. Retrieved September 26, 2024, from
Durant and Simmons (1968a, June 15). The paradox of memory in market research. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-paradox-of-memory-in-market-research
Gregory, W. (1961a, June 15). Aided recall. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/aided-recall