Back

Research to measure and improve quality standards in Mallorca hotels

Date of publication: June 15, 1977

Catalogue: Seminar 1977: Travel And Tourism

Company: Gallup International Association

Authors: Gordon Heald, Brian Gurnett

Abstract:

A survey based on 2000 personal interviews, each lasting about one hour was conducted amongst Thomson clients in Mallorca. Consumer attitudes towards food, quality of service in the dining-room, bar service, hotel entertainment, bedrooms and other factors were examined in relation to the customers' overall rating of the hotel. The paper concludes with an AID analysis which shows the relationship between these various factors and the overall rating of the hotel.

Gordon Heald

Author

This is a long description of some author details.

Brian Gurnett

Author

This is a long description of some author details.

  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Heald and Gurnett (1977a, June 15). Research to measure and improve quality standards in Mallorca hotels. ANA - ESOMAR. Retrieved June 25, 2025, from


https://ana.esomar.org/documents/research-to-measure-and-improve-quality-standards-in-mallorca-hotels