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Research to measure and improve quality standards in Mallorca hotels

Date of publication: June 15, 1977

Catalogue: Seminar 1977: Travel And Tourism

Company: Gallup International Association

Authors: Gordon Heald, Brian Gurnett

Abstract:

A survey based on 2000 personal interviews, each lasting about one hour was conducted amongst Thomson clients in Mallorca. Consumer attitudes towards food, quality of service in the dining-room, bar service, hotel entertainment, bedrooms and other factors were examined in relation to the customers' overall rating of the hotel. The paper concludes with an AID analysis which shows the relationship between these various factors and the overall rating of the hotel.

Gordon Heald

Author

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Brian Gurnett

Author

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Heald and Gurnett (1977a, June 15). Research to measure and improve quality standards in Mallorca hotels. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/quality-and-ethics-in-market-research-and-social-research-