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Research papers

Eye in the sky

This talk will showcase a research project on the use of satellite images to classify the rural-urban status of a survey area/region by the Nielsen Singapore Measurement Science Innovation Lab. We explore the use of computational intelligence and...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Timothy Banks, Whye Loon Tung, Jingyuan Zhao
Company: Nielsen
May 13, 2014
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Citation

Banks, Loon Tung and Zhao (2014a, May 13). Eye in the sky. ANA - ESOMAR. Retrieved June 17, 2024, from


https://ana.esomar.org/documents/eye-in-the-sky-8136


Research papers

A new MR mix for the new age information ecosystem

This session presents a compelling case for reinventing market research content to be in tune with a world where consumers are constantly expressing their preferences and opinions through a myriad ways where marketers are capturing so much of...

Catalogue: Congress 2013: Think Big
Authors: Radhecka Roy, Sunita Venkataraman
Company: KANTAR TNS Malaysia
September 26, 2013
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Citation

Roy and Venkataraman (2013a, September 26). A new MR mix for the new age information ecosystem. ANA - ESOMAR. Retrieved June 17, 2024, from


https://ana.esomar.org/documents/a-new-mr-mix-for-the-new-age-information-ecosystem-8053


Videos

A new MR mix for the new age information ecosystem

This session presents a compelling case for reinventing market research content to be in tune with a world where consumers are constantly expressing their preferences and opinions through a myriad ways—where marketers are capturing so much of...

Catalogue: Congress 2013: Think Big
Authors: Radhecka Roy, Sunita Venkataraman
Company: KANTAR TNS Malaysia
June 15, 2013
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Citation

Roy and Venkataraman (2013a, June 15). A new MR mix for the new age information ecosystem. ANA - ESOMAR. Retrieved June 17, 2024, from


https://ana.esomar.org/documents/a-new-mr-mix-for-the-new-age-information-ecosystem


Research papers

Too much reality?

The prevailing celebration of technology-enabled access to 'raw' consumer realities is challenged in this presentation. While acknowledging the many benefits that video-ethnography and social media bring (emotional engagement, richness and texture,...

Catalogue: Congress 2011: Impact
Authors: Sangeeta Gupta, Anjali Puri
Companies: KANTAR TNS Malaysia, PepsiCo
September 18, 2011
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Citation

Gupta and Puri (2011a, September 18). Too much reality?. ANA - ESOMAR. Retrieved June 17, 2024, from


https://ana.esomar.org/documents/too-much-reality-


Research papers

Bridging the digital divide in qualitative research in emerging markets

Mobile enables insights into the 'moment of truth' as never before. Despite mobile outnumbering online 3:1 and mobile being the irrefutable future of digital, the global market research industry lags as mobile is yet to become a mainstay data...

Catalogue: Asia Pacific 2011: Increasing Value Through Simplicity
Authors: James Fergusson, Navin Williams
Company: KANTAR TNS Malaysia
March 20, 2011
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Citation

Fergusson and Williams (2011a, March 20). Bridging the digital divide in qualitative research in emerging markets. ANA - ESOMAR. Retrieved June 17, 2024, from


https://ana.esomar.org/documents/bridging-the-digital-divide-in-qualitative-research-in-emerging-markets


Research papers

License to peek?

Privacy and data protection are assessed from a historical perspective through to the present in this paper. The authors address observable trends, developments and novel platforms that starkly present the opportunities and challenges we encounter in...

Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: George Pappachen, Richard Coombe
Company: KANTAR TNS Malaysia
September 15, 2010
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Citation

Pappachen and Coombe (2010a, September 15). License to peek?. ANA - ESOMAR. Retrieved June 17, 2024, from


https://ana.esomar.org/documents/license-to-peek-


Research papers

Beyond the buzz and towards robustness

Using sociology, social networks theories, social psychology, this paper is an update on worldwide data and trends around the social web. Using first-hand original case studies, the authors attempt to demonstrate valid and reliable foundations for...

Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Thomas Perry, Anthony Hamelle, Oliver Tabino
Company: Linkfluence
September 15, 2010
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Citation

Perry, Hamelle and Tabino (2010a, September 15). Beyond the buzz and towards robustness. ANA - ESOMAR. Retrieved June 17, 2024, from


https://ana.esomar.org/documents/beyond-the-buzz-and-towards-robustness


Research papers

Migration to new online and hybrid methodologies in Asia

A case study, which demonstrates methodological approaches to sensible migration from traditional methods of data collection, such as face-to-face to online. Data analysis from a JDPAP syndicated study, using a large robust face-to-face sample,...

Catalogue: Asia Pacific 2010: Eyes on Asia
Authors: Gerrit Kuyntjes, Brian Fine, Gerald Ong
Company: JD Power
April 20, 2010
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Citation

Kuyntjes, Fine and Ong (2010a, April 20). Migration to new online and hybrid methodologies in Asia. ANA - ESOMAR. Retrieved June 17, 2024, from


https://ana.esomar.org/documents/migration-to-new-online-and-hybrid-methodologies-in-asia


Research papers

Billion dollar baby

India is characterized as a country with several countries within it. The multiplicity of languages and ethnicity, geographical spread, low literacy levels and a large rural audience brings operational challenges to reaching India's diverse audience....

Catalogue: Asia Pacific 2010: Eyes on Asia
Authors: Madhumita Chakraborty, Sandeep Arora
Companies: PepsiCo, Datamatics Global Services Ltd
April 20, 2010
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Citation

Chakraborty and Arora (2010a, April 20). Billion dollar baby. ANA - ESOMAR. Retrieved June 17, 2024, from


https://ana.esomar.org/documents/billion-dollar-baby