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, A. (2014a, October 01). Revue Française du Marketing (Octobre 2014). ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/revue-fran-aise-du-marketing-octobre-2014-
Prasad, S. (2014a, June 15). The fickle mistress. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-fickle-mistress
Prasad, S. (2014a, June 15). The fickle mistress. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-fickle-mistress-8267
Weihan, T. L. (2013a, May 24). Understanding the customer with analytical CRM. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/understanding-the-customer-with-analytical-crm
Walshe, P. (2013a, March 17). Brand power, premium and potential. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/brand-power-premium-and-potential
, A. (2012a, October 01). Revue Française du Marketing (Octobre-Novembre 2012). ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/revue-fran-aise-du-marketing-octobre-novembre-2012-
Vogelaar and van de Wijdeven (2012a, September 13). Focus on the flow of enthusiasm. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/focus-on-the-flow-of-enthusiasm
Polok and Cias (2012a, June 15). Why customers are loyal. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/why-customers-are-loyal-7841
Salgado-Montejo, Velasco, Calvo and Gómez (2012a, May 03). Purchase prediction and brand loyalty. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/purchase-prediction-and-brand-loyalty