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Piquet, S. (1978a, June 14). The changing role of advertising campaigns in French market . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-changing-role-of-advertising-campaigns-in-french-market-
Mostyn and Walters (1977a, November 01). Getting back to basics. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/getting-back-to-basics
Leeflang, P. S. (1977a, June 15). Organising market data for decision making through the development of mathematical marketing models. ANA - ESOMAR. Retrieved September 26, 2024, from
Gociski, J. W. (1977a, June 15). Marketing management information systems for market-oriented companies in centrally planned economy. ANA - ESOMAR. Retrieved September 26, 2024, from
Calantone and Gross (1977a, June 15). The impact of segment dynamics on retail bank advertising strategies. ANA - ESOMAR. Retrieved September 26, 2024, from
Kramer and Zabinski (1977a, June 15). The integrated market information system in Poland. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-integrated-market-information-system-in-poland
Johnsen, E. (1977a, June 15). Organizational problems in implementing information systems. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/organizational-problems-in-implementing-information-systems
Bosman, A. (1977a, June 15). Management information systems and marketing management information systems. ANA - ESOMAR. Retrieved September 26, 2024, from
Parent, M. (1977a, June 15). Marketing research techniques applied to tourism planning and development. ANA - ESOMAR. Retrieved September 26, 2024, from