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Management information systems and marketing management information systems

Date of publication: June 15, 1977

Catalogue: Seminar 1977: Marketing Management Information Systems

Author: A. Bosman

Abstract:

In this paper we deal with the problem of designing a management information system (MIS) and one of its subsystems, a marketing management information system (MMIS). We want to show that a discussion about design principles of a MMIS is not feasible without a reference to the design philosophy and principles of a MIS.

A. Bosman

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Research Papers

Retail information management systems

Catalogue: Seminar 1980: Information Systems In Action

Author: Coskun Samli

 

June 15, 1980

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Citation

Samli, C. (1980a, June 15). Retail information management systems. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/retail-information-management-systems


Research Papers

Marketing management support systems

Catalogue: ESOMAR/EMAC/AFM Symposium 1993: Information Based Decision Making In Marketing

Authors: Berend Wierenga, Gerrit H. van Bruggen

 

June 15, 1993

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Citation

Wierenga and van Bruggen (1993a, June 15). Marketing management support systems. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/marketing-management-support-systems


Case Studies

Strategies for management use and system survival for marketing information systems

Catalogue: Seminar 1977: Marketing Management Information Systems

Authors: A. Marvin Roscoe (Jr.), Jagdish N. Sheth

 

June 15, 1977

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Citation

Roscoe (Jr.) and Sheth (1977a, June 15). Strategies for management use and system survival for marketing information systems. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/strategies-for-management-use-and-system-survival-for-marketing-information-systems


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Citation

Bosman, A. (1977a, June 15). Management information systems and marketing management information systems. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/strategies-for-management-use-and-system-survival-for-marketing-information-systems