Management information systems and marketing management information systems

Date of publication: June 15, 1977

Author: A. Bosman

Abstract:

In this paper we deal with the problem of designing a management information system (MIS) and one of its subsystems, a marketing management information system (MMIS). We want to show that a discussion about design principles of a MMIS is not feasible without a reference to the design philosophy and principles of a MIS.

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