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Tia and Kling (1978a, September 01). How much to invest in this research?. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/how-much-to-invest-in-this-research-
Gramse, G. (1978a, June 14). Will retailers allocate manufacturers' budgets . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/will-retailers-allocate-manufacturers-budgets-
Leach, B. (1978a, June 14). Determining marketing budgets. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/determining-marketing-budgets
Eva, G. (1978a, June 14). Setting advertising appropriations. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/setting-advertising-appropriations
Bloom, D. (1978a, June 01). Budget determination and the problem of long term effects. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/budget-determination-and-the-problem-of-long-term-effects
McNiven, M. A. (1978a, June 01). Estimating the cost effectiveness of advertising. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/estimating-the-cost-effectiveness-of-advertising
van Eyl, G. (1978a, June 01). Determining budget: Open discussion. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/determining-budget-open-discussion
Stewart, M. (1978a, June 01). Determining advertising budgets using econometrics. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/determining-advertising-budgets-using-econometrics
Noordhoff, J. D. (1974a, May 01). Discussion opening on Mr. Batham's paper. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/discussion-opening-on-mr-batham-s-paper