Abstract:
Anglo-Saxon accounting practice puts marketing expense within the framework of what is termed selling expense. Selling expenses consist of expenses for marketing, advertising and/or distributing the product, i.e. Salesmen's Salaries, Salesmen's Commission, Travel and Entertainment, Delivery Expense (freight out). Office Expense, Advertising, Miscellaneous (including research). The larger part of the above are fixed in character whereas, as most advertising agencies know, the classic marketing expenses provide the lionâs share of variable selling expenses.
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Research Papers
Determining advertising budgets using econometrics
Catalogue: Seminar 1978: The Business Of Advertising
Author: Michael Stewart
 
June 1, 1978
Research Papers
Determining budget: Open discussion
Catalogue: Seminar 1978: The Business Of Advertising
Author: Giovanni van Eyl
 
June 1, 1978
Research Papers
Determining goals in research
Catalogue: ESOMAR/WAPOR Congress 1959
Author: Shirley A. Star
 
June 15, 1959
