Resources Library by ANA

Synthetic Responses Revolution

With this paper we will show the improvements in performance, speed and cost reduction that can be generated by the adoption of AI methods, specifically with respect to machine learning (ML) and natural language processing (NLP) methods. To this end,...

Catalogue: Latin America 2024

Author: Leonardo Valente

Company: LivePanel

April 24, 2024

Addressing Employee Health & Wellness in a Post-Pandemic Workplace

In this presentation you will learn how to use internet data and machine learning to derive actionable insight into employee health and wellness, with tangible outcomes and best in class practice when it comes to the ?new normal? of working...

Catalogue: Webinars 2021

Authors: Anurag Banerjee, Steve Stine

Companies: Quilt.AI, Korn Ferry

October 22, 2021

Insights 24/7

How can we know in real-time what consumers want?It is necessary to stop resisting change, to go with new contexts and forms of communication by transforming research methodologies into a 24/7 look.

Catalogue: Latin America 2020 - Insights Festival

Authors: Damián Suárez, Sebastián Silva

Companies: Givaudan, Mega Research

October 19, 2020

Trends change, motivations do not

How to build age-less marketing campaigns that are relevant to the consumers? Revealing the impact of 'motivations' on sales in the brand echoverse using linguistic inquiry and machine learning.

Catalogue: Fusion 2019

Authors: Ezgi Akpinar, Serkan Ceran, Ilker Sermen, Merve Yigit Yontar

Companies: Ipsos MRBI, The Coca-Cola Company

November 10, 2019

A practical fusion of qualitative and social data

In this guide, we will mostly be talking about how yo set up a search on the social listening tools and analyze the data that comes out, but we will also touch on how to get the most out of tools, such as Google Trends that are free for the public...

Catalogue: Fusion 2019

Authors: Ellie Osborne, Sarah de Caux, Jillian Ney

Companies: Join the Dots InSites Consulting, The Social Intelligence Lab

November 10, 2019

Deconstructing what machine learning does when processing text

Learn how to use machine learning text analytics, from scratch, for free, using open-source R.

Catalogue: Fusion 2019

Author: Ray Poynter

Company: The Future Place

November 10, 2019

Deconstructing what machine learning does when processing text

Learn how to use machine learning text analytics, from scratch, for free, using open-source R.

Catalogue: Fusion 2019

Author: Ray Poynter

Company: The Future Place

November 10, 2019

Brands whispering emotions

This breakthrough study reveals quantitatively the impact of social mood on category purchase behavior and measures mood changes via social media as an early indicator for brand communication management.

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Nihan Sahan Eren, Pelin Halacoglu, Serkan Ceran, Ezgi Akpinar

Companies: Ipsos MRBI, Unilever

September 8, 2019

Can social listening replace surveys?

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}C-Suites around the globe are asking for real-time measures and market research budgets are cut. Can we really substitute costly brand trackers with AI-generated predictions out of...

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Frank Buckler, Christiane Reimann

September 8, 2019