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Jamieson, D. (1996a, March 01). Meaningful rather than measurable customer satisfaction. ANA - ESOMAR. Retrieved June 16, 2024, from
https://ana.esomar.org/documents/meaningful-rather-than-measurable-customer-satisfaction
Nicholas and Ghrayeb (1996a, March 01). Brand equity . ANA - ESOMAR. Retrieved June 16, 2024, from
https://ana.esomar.org/documents/brand-equity-
Abbas, H. (1996a, March 01). A stimulating challenge . ANA - ESOMAR. Retrieved June 16, 2024, from
https://ana.esomar.org/documents/a-stimulating-challenge-
Cregan and Badhe (1996a, March 01). A home grown brand . ANA - ESOMAR. Retrieved June 16, 2024, from
https://ana.esomar.org/documents/a-home-grown-brand-
Omar and Halve (1996a, March 01). Measuring advertising effectiveness. ANA - ESOMAR. Retrieved June 16, 2024, from
https://ana.esomar.org/documents/measuring-advertising-effectiveness
Allaf and El-Ganady (1996a, March 01). Video insight . ANA - ESOMAR. Retrieved June 16, 2024, from
https://ana.esomar.org/documents/video-insight-
Krikorian and de Masi (1996a, March 01). Brand fitness . ANA - ESOMAR. Retrieved June 16, 2024, from
https://ana.esomar.org/documents/brand-fitness-
Miglani, R. (1996a, March 01). Diagnostic and predictive advertising pre-testing. ANA - ESOMAR. Retrieved June 16, 2024, from
https://ana.esomar.org/documents/diagnostic-and-predictive-advertising-pre-testing