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Levens and Rodnight (1973a, September 01). The application of research in the planning and evaluation of road safety publicity. ANA - ESOMAR. Retrieved September 24, 2024, from
Cowan, D. (1973a, June 15). Comments on the third session and on the conference in general. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/comments-on-the-third-session-and-on-the-conference-in-general
Nicol, D. (1972a, June 15). Prediction techniques for advertising & circulation. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/prediction-techniques-for-advertising-circulation
Riesco, B. (1972a, June 15). Advertising and promotional policy and research on its effectiveness . ANA - ESOMAR. Retrieved September 24, 2024, from
Müller-Veeh, D. (1972a, June 15). The optimisation of advertising success (German). ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/the-optimisation-of-advertising-success-german-
Müller-Veeh, D. (1972a, June 15). The optimisation of advertising success. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/the-optimisation-of-advertising-success
, C. (1972a, April 08). Qualitative research on Fish Finger commercials. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/qualitative-research-on-fish-finger-commercials
Bruce, J. (1971a, June 15). First experiences with Fishbein theory and survey methods. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/first-experiences-with-fishbein-theory-and-survey-methods
Cowling, A. B. (1971a, June 15). Consequences of applying the Fishbein model to advertising planning. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/consequences-of-applying-the-fishbein-model-to-advertising-planning