Resources Library by ANA

Panel prediction techniques

The paper discusses the reasons why Consumer Panels are among the research techniques considered to be likely to lead in terms of future growth in market research, notably in relation to specialist Panels, increased practical sophistication of data...

Catalogue: ESOMAR Congress 1980: Taking Stock

Authors: John Parfitt, Reg Clay

Company: Colgate-Palmolive

September 1, 1980

Consumer behaviour of young people

During the last years the interest in young people's consumer behaviour has greatly increased. Young people as almost emancipated partners in the process of purchase decision are supposed to be educated in order to become consumers like adults. They...

Catalogue: Seminar 1980: Children And Young People

Author: Liselotte Fessel

Company: GfK

June 15, 1980

Value for money

In product fields in which children are interested and deeply involved (like sweets), they are strongly price-conscious. Despite the fact that they finance their purchases only partly by their own pocket money and rely widely on other "resources"...

Catalogue: Seminar 1980: Children And Young People

Author: Gernot Schwentner

Company: Unabhängiges Meinungsforschungsinstitut INFO GmbH

June 15, 1980

How and why people buy magazines in the Netherlands

This paper intends to give a survey of the marketing and distribution of consumer magazines in the Netherlands by the Verenigde Nederlandse Uitgeversbedrijven (United Dutch Publishing Companies). In this report a survey is given of recent research...

Catalogue: Seminar 1979: Publishing And The Communications Industry

Authors: Huybert Boermans, Rob Van Prattenburg

November 1, 1979

Socio-psychological characteristics of book-buyers in the book stores in comparison with book club members

Over the last 4-5 years there has been, in Italy, a rapid growth of book clubs as against a fairly contained growth of book sales in the book stores. This rapid growth has been caused by a type of public which is generally different from that of Book...

Catalogue: Seminar 1979: Publishing And The Communications Industry

Author: Arnaldo Aisa

November 1, 1979

Who wears the pants in the family?

This paper explores the relationship between purchasing influence within the family (i.e., husband and wife) and advertising readership in magazines. It addresses the question: To what extent is purchasing influence, or buying behaviour, related to...

Catalogue: ESOMAR Congress 1977: Research For Decision Making

Author: William J. Wilson

August 28, 1977

Public policy and consumer information

Many legislative decisions have been adopted regarding the dissemination of product information to consumers. However, there is very little evidence that consumers' purchase behaviour has been affected by these actions. This paper is an attempt to...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Author: Jean-Philippe Faivre

Company: Burke, Inc.

September 1, 1976

Complexity and change in the modern marketing environment

The paper discusses the complexity of the modern marketing environment and the need for a more comprehensive view of buying behaviour. Over the past decade several new factors, such as increasing government intervention in industry and commerce and...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers

Author: Peter Michael Chisnall

June 1, 1976

Family buying decisions

This paper will look on the different ways people come to their purchasing decision if they live in multi-person households. We show this, in a study with 155 of such households and 1239 persons aged over 10 living in it, a survey sponsored by DAS...

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Ernst Braunschweig

August 1, 1975