Public policy and consumer information

Date of publication: September 1, 1976


Many legislative decisions have been adopted regarding the dissemination of product information to consumers. However, there is very little evidence that consumers' purchase behaviour has been affected by these actions. This paper is an attempt to assess the causes of such a lack of efficiency and to propose solutions for a more effective approach. It is argued that policy-makers' decisions are strongly influenced by implicit hypothesis about consumer behaviour and. that these implicit models are always incomplete and often wrong.

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