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Piquet, S. (1978a, June 14). The changing role of advertising campaigns in French market . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-changing-role-of-advertising-campaigns-in-french-market-
Channon, C. (1978a, June 14). Adding value to a British bank. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/adding-value-to-a-british-bank
Bloom, D. (1978a, June 01). Budget determination and the problem of long term effects. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/budget-determination-and-the-problem-of-long-term-effects
Röske, W. (1978a, June 01). Allocating the marketing budget: Open discussion. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/allocating-the-marketing-budget-open-discussion
Treasure, J. (1978a, June 01). Some thoughts of the past. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/some-thoughts-of-the-past
Joyce, T. (1978a, June 01). Advertising and purchasing. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/advertising-and-purchasing
McNiven, M. A. (1978a, June 01). Estimating the cost effectiveness of advertising. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/estimating-the-cost-effectiveness-of-advertising
van Eyl, G. (1978a, June 01). Determining budget: Open discussion. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/determining-budget-open-discussion
Bonnafont, J. (1978a, June 01). A new challenge about society. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/a-new-challenge-about-society