Resources Library by ANA

De-Risking Disruption

What's it about?Disruptions are the new normal, meaning that discontinuities will be a feature of the marketplace not the exception. And in this future, volatility will become more characteristic of the consumer experience in the marketplace and in...

Catalogue: Webinars 2022

Authors: J. Walker Smith, Stephen Kraus

Companies: MRII, Kantar

July 14, 2022

Scaling Insights Faster for Future Success

What's it about?For the first time in our digital history, we all have shared common global experiences brought on by the pandemic. Whether it?s consumers' daily routines being impacted,  businesses grappling with supply chain issues, or...

Catalogue: Webinars 2022

Authors: Scott Litman, William Cimarosa

Companies: Lucy, Suzy Inc.

May 20, 2022

Growing together

Join thought leaders in a discussion that touches on human empathy, consumer closeness and brand purpose with the ambition of exploring the drivers of future growth post Covid.

Catalogue: Vision and Values 2021

Authors: Tony Li, Dangjaithawin Anantachai, Nongchanok Stananonth, Rekha Nair

Companies: PMI CO. LTD., INTAGE HOLDINGS Inc.

October 25, 2021

What's in a name? Why Behaviorally? Why Now?

Shoppers were embracing digital retail prior to the pandemic, and COVID simply accelerated these changes. Now, the market research industry needs to evolve in light of the challenges for brands because of changes in consumer behavior. Alex Hunt, CEO...

Catalogue: Webinars 2021

Author: Alex Hunt

Company: Behaviorally

February 11, 2021

Inca Kola reconnection strategy

Identifying with the true Peruvian - their background, that which is evident with each tasty meal of unique seasoning, that which knows resilience and to overcome any obstacle in order to move forward with ingenuity. "Who" that the Peruvian is, Inca...

Catalogue: Latin America 2020 - Insights Festival

Authors: Fabian Jalife, Tomas Gross

Companies: The Coca-Cola Company , BMC Strategic Innovation

October 19, 2020

Havanna Reinvention

We share the case of Havanna - a relevant company in Argentina, valuable and respected in a region that leads one of those few (and at this point we would say strange) categories that have no multi-national competence, and is therefore responsible...

Catalogue: Latin America 2020 - Insights Festival

Authors: Alan Aurich, Alejandro Alcedo, Fernando Moiguer, Magdalena Iocco, Lorena Cura

Companies: Compañia de Negocios Moiguer, Havanna

October 19, 2020

The new rules of attraction

Entrepreneurship is the Millennial ambition. Record numbers of Millennials are starting their own business and governments around the world are accelerating this trend, supporting start-ups in the attempt to drive growth. So, the game is changing,...

Catalogue: ESOMAR Smart Data Lab

Author: Samantha Bond

November 4, 2019

Adopting an entrepreneur

How Coca-Cola Japan partnered with a tech start-up to co-create an offering appropriate for their market. By addressing issues around time and efficiencies they achieved win-win outcomes. According to the Japanese Market Research Association, in 2013...

Catalogue: ESOMAR Smart Data Lab

Authors: Hisae Endo, Makoto Moriguchi, Roxan Toll

November 4, 2019

Giving control of your history to participants

Facts are nothing without stories. Instead of a traditional qualitative campaign pre-test where participants evaluate stimuli, we created a museum with Corona's (AB inBev) history and focused on how consumers re-built it into stories.

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Ángeles Rodríguez, Elisa Romo

Companies: De La Riva Group, AB InBev

September 8, 2019