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Citation

Dandapani and Deng (2024a, August 05). Voicing the New Global Immigrant Realities. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/voicing-the-new-global-immigrant-realities


Research papers

Voicing the New Global Immigrant Realities

Underserved consumersBrands are not connecting with the fastest growing group of consumers in Canada and the US who are foreign-born and less understood or celebrated.

Catalogue: North America 2024 - Innovation
Authors: Arundati Dandapani, Nancy Deng
Companies: Procter & Gamble, Generation1.ca
July 5, 2024
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Citation

Dandapani and Deng (2024a, July 05). Voicing the New Global Immigrant Realities . ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/voicing-the-new-global-immigrant-realities-


Research papers
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Citation

Hernández Laya and Bahamonde (2020a, October 19). Brands with purpose. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/brands-with-purpose


Videos
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Citation

Hernández Laya and Bahamonde (2020a, October 19). Brands with purpose. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/brands-with-purpose-11620


Research papers

How to shape future health and beauty shopping

ProcterGamble is widely seen as cutting edge in how well we understand consumer and market dynamics and how we bring this knowledge to our retail partners. The project 'How to Shape Future Health and Beauty Shopping' embarks on a highly collaborative...

Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Andreas Onnen, Marion Tamme
Companies: Procter & Gamble, GIM- Gesellschaft fur innovative Marktforschung
September 15, 2010
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Citation

Onnen and Tamme (2010a, September 15). How to shape future health and beauty shopping. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/how-to-shape-future-health-and-beauty-shopping


Research papers

The 65+ consumer

On December 8, 2003, President Bush signed into law the Medicare Prescription Drug Improvement and Modernization Act of 2003. This legislation provided new prescription drug benefits for 36 million Americans aged 65 years and older and 6 million...

Catalogue: Global Healthcare 2008: Consumer Choice
Author: Lance Collie
Company: Procter & Gamble
February 6, 2008
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Citation

Collie, L. (2008a, February 06). The 65+ consumer. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/the-65-consumer


Research papers

Valuing in-store marketing

The P.R.I.S.M. Initiative has established an in-store media approach that can use traffic measurement inside a few stores to estimate traffic inside all stores in a chain by modeling the relationship between traffic and sales, moderated by store and...

Catalogue: WM3 2007
Author: Kathryn Young
Companies: Nielsen, Procter & Gamble
June 3, 2007
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Citation

Young, K. (2007a, June 03). Valuing in-store marketing. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/valuing-in-store-marketing


Research papers

Project Apollo: Consumer-centric insights

The elusive, often hoped for and most desirous forms of data for most advertising researchers are single source data. Project Apollo has begun to deliver these data in the United States and we are all waiting with baited breath. Why? What is the...

Catalogue: WM3 2007
Authors: Donald Gloeckler, Leslie Wood
Company: Procter & Gamble
June 3, 2007
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Citation

Gloeckler and Wood (2007a, June 03). Project Apollo: Consumer-centric insights. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/project-apollo-consumer-centric-insights


Research papers

Biofeedback and eye-tracking

This paper provides key learnings of 'Parentesi', the project led by P&G Italy and 'Acqua e Sapone', the Italian drug specialist leader. The project aimed to design and to implement a new in store layout, leveraging on several in store retail mix...

Catalogue: Retail 2007
Authors: Francesco Gallucci, Rosario Stingo
Company: Procter & Gamble
February 19, 2007
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Citation

Gallucci and Stingo (2007a, February 19). Biofeedback and eye-tracking. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/biofeedback-and-eye-tracking