You searched for: "" but we corrected it to "*"
Did you mean to search for ""? Click here to show those results.
The results has been filter on Companies containing GfK.
ANA has found 140 results for you, in
285 ms.
Currently showing results 37 to 45.
Didn’t find what you were looking for? Try the Advanced Search!
Research papers
Audience value across media
The paper sets out the evolution and impact of a new cross media metric, Audience Value, which has been designed, trialled and developed by the BBC during the past 18 months, and which is now being introduced across the business. The BBC serves the...
Catalogue: WM3- Worldwide Multi Media Measurement 2008
Authors: Nick North, James Holden
Company: GfK
June 1, 2008
Research papers
Streaming TV: Making the connection
Online TV viewing has proven most dynamic last year. The Netherlands has the second largest broadband penetration in the world and is a forerunner in streaming of TV programmes. The association of public broadcasters NPO includes video on demand...
Catalogue: WM3- Worldwide Multi Media Measurement 2008
Authors: Gerwin Bok, Bas de Vos, Enrico Verhulst, Mariana Irazoqui
Companies: Stichting Kijkonderzoek (SKO), GfK
June 1, 2008
Research papers
Sustaining personal mobility in the evolving urban living context
The symbiosis of developers (business), government agencies, and consumer desires is entering a new era in the US market, bringing the consumer lifestyle to places it has never been; but one might argue more inline with other global standards. The...
Catalogue: Automotive 2008
Author: Kevin M. Joostema
Company: GfK
March 3, 2008
Research papers
Market measurement
This paper presents a case study of how GfK NOP is moving one of the UK's major market measurement studies online.In this case study we share our learning and illustrate, with empirical data, the limits and possibilities that panel based research...
Catalogue: Panel Research 2007
Authors: Mike Cooke, Nick Watkins, Corinn Moy
Company: GfK
October 28, 2007
Research papers
Do rotten apples spoil the whole barrel?
This paper will examine the nature and probable causes of inattentive or fraudulent respondent behaviour. As researchers, we are constantly aware of the kinds of errors and biases that threaten the reliability and validity of our studies at every...
Catalogue: Panel Research 2007
Authors: Liesbeth Nekkers, Robert van Ossenbruggen, Lex van Meurs
Company: GfK
October 28, 2007
Research papers
Moving offline to online
The paper outlines how the establishment of a new, online audience appreciation panel for ITV has changed the nature of the research process throughout the organisation.Whilst originally envisaged to be a faster offline panel, the sheer variety of...
Catalogue: Panel Research 2007
Authors: Simon Scholes, Christine Connor
Company: GfK
October 28, 2007
Research papers
No more death by research debrief
Research presentations often overwhelm audiences with endless slides and charts. This debrief phase is arguably the most important part of the research process.Until research has been used to motivate an action or improve decisions, the project has...
Catalogue: Congress 2007: Excellence
Authors: Amy Ricketts, Anette Bendzko
Company: GfK
September 19, 2007
Research papers
