Abstract:
The symbiosis of developers (business), government agencies, and consumer desires is entering a new era in the US market, bringing the consumer lifestyle to places it has never been; but one might argue more inline with other global standards. The New Urbanism and urban-living movements in the United States represent some of the most exciting consumer movements for the next decade and beyond.This urban-living movement in the United States has major implications for how manufacturers can attempt to meet the personal mobility needs of the consumers. It also has environmental implications as the convergence is unique in that business, government, and consumers' needs are invisibly partnered towards the same goal: the goal of a sustainable society.This means for the automotive brands the requirement to develop new channels and new positions in the consumer minds: to extend the traditional brands into the consumer's mind when thinking of personal mobility and sustainability within new communities/urban settings. At a minimum, this requires a renewed emphasis on such new brand channels or brand extensions.
Research Papers
Megacities as the new frontiers
Catalogue: Congress 2008: Frontiers
Author: Nick Chiarelli
Company: GfK
September 26, 2008
Research Papers
The BMW Group co-creation lab
Catalogue: Innovate 2010: Innovation Detonation
Authors: Philipp Wiegandt, Gregor Jawecki, Volker Bilgram
Companies: HYVE, BMW Group
November 16, 2010
Research Papers
Automotive dealerships in China
Catalogue: Automotive 2008
Authors: Thorsten Amann, Klaus Paur
Companies: KANTAR TNS Malaysia, KPMG
March 3, 2008
