Back

Training the next generation

Date of publication: September 19, 2007

Catalogue: Congress 2007: Excellence

Company:

Author: Mike Cooke

Abstract:

GfK NOP is seeking to develop excellence through the use of Web 2.0 tools on its graduate training programme by adopting a new organisational form known as the 'Community of Practice' approach. It has led us into a world where our avatar has conducted interviews in Second Life and we have used social networks for research purposes. We believe this approach will produce market researchers who are more attuned to client requirements of the future, and could possibly retain more talent within the industry.

Mike Cooke

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Next generation TV advertisement scheduling

Catalogue: Asia Pacific 2005

Authors: Akito Nakai, Hiroshi Onishi

Company: Video Research Ltd.

March 13, 2005

×

Citation

Nakai and Onishi (2005a, March 13). Next generation TV advertisement scheduling. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/next-generation-tv-advertisement-scheduling


Research Papers

The next normal

Catalogue: Congress 2013: Think Big

Authors: Carlos Garcia, Jo McIlvenna, Christian Kurz

 

September 26, 2013

×

Citation

Garcia, McIlvenna and Kurz (2013a, September 26). The next normal. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/the-next-normal-8080


Research Papers

Marketing research training in a multinational corporation

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers

Author: Peter L. F. de Jong

Company: Philips International

June 1, 1976

×

Citation

de Jong, P. L. (1976a, June 01). Marketing research training in a multinational corporation. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/marketing-research-training-in-a-multinational-corporation


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Cooke, M. (2007a, September 19). Training the next generation. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/marketing-research-training-in-a-multinational-corporation