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Research papers

Using global research to permanently improve the lives of the poor

Designing lasting change; How Rotary International uses research to change people’s lives around the world.In 2007, Rotary began a journey called Future Vision to focus Rotary resources to better improve health, economic and social conditions...

Catalogue: Congress 2017: Visionary
Authors: Karl G. Feld, Uri Farkas, Hilary Leav
Company: GfK
September 2, 2017
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Citation

Feld, Farkas and Leav (2017a, September 02). Using global research to permanently improve the lives of the poor. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/using-global-research-to-permanently-improve-the-lives-of-the-poor


Research papers

Gaining marketing-relevant knowledge from social media photos

The flood of photos on social media is overwhelming. Every single day, Facebook users upload an average of 351 million images. These snapshots not only provide insights into the users' lives, but also reflects their attitudes and experiences with...

Catalogue: Congress 2016: #WOW
Authors: Raimund Wildner, Carolin Kaiser
Company: GfK
September 22, 2016
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Citation

Wildner and Kaiser (2016a, September 22). Gaining marketing-relevant knowledge from social media photos. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/gaining-marketing-relevant-knowledge-from-social-media-photos-8871


Research papers

How to measure user experience

Usability is no longer enough to explain the value of interaction with technical systems. An efficient, effective and satisfactory attainment of targets is no longer sufficient to explain why certain technical systems are used, purchased and desired...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Authors: Raimund Wildner, Tim Bosenick
Company: GfK
June 17, 2014
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Citation

Wildner and Bosenick (2014a, June 17). How to measure user experience. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/how-to-measure-user-experience-8312


Research papers

Qualitative insights on-the-go

We'll demonstrate how we conducted a mobile qualitative study across 10 Asian countries that allowed us to be with our participants during their working hours, a time of the day that is usually hard to penetrate for researchers. We've chosen eating...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Norbert Wirth, Susie Zeng
Company: GfK
May 13, 2014
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Citation

Wirth and Zeng (2014a, May 13). Qualitative insights on-the-go. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/qualitative-insights-on-the-go


Research papers

Beyond Big Data

Big Data is likely to radically change the consumer insights landscape. Commentators question the role of market research when so much data is readily available. Does market research have a role to play in this new environment? This presentation...

Catalogue: 3D Digital Dimensions 2013: (Online + Social Media + Mobile) Research
Author: Colin Strong
Company: GfK
June 23, 2013
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Citation

Strong, C. (2013a, June 23). Beyond Big Data. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/beyond-big-data


Research papers

Online action research

This paper should be seen as online 'action research' seeking to understand the impact of an intervention on an individualist rather than a macro policy level. This research turned participants into action researchers, enabling relevant and...

Catalogue: Online Research 2010: E-Universe
Author: Josephine Hansom
Company: GfK
October 19, 2010
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Citation

Hansom, J. (2010a, October 19). Online action research. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/online-action-research


Research papers

Measuring emotions

Emotions are undoubtedly essential in marketing designed to build a strong relationship to the customers. Emotions cannot be effectively managed if they cannot be measured. Therefore, a valid measurement of emotions is of extreme importance for...

Catalogue: Asia Pacific 2010: Eyes on Asia
Authors: Laena Liu, Raimund Wildner
Company: GfK
April 20, 2010
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Citation

Liu and Wildner (2010a, April 20). Measuring emotions. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/measuring-emotions


Research papers

Bloggers as research partners

This paper will make a number of observation about blogging, the activity of contributing regularly to a dedicated, often personal, online space, and ask questions of people who blog. This paper will call into question the accessibility of real...

Catalogue: Online Research 2009: Online Panels & Beyond
Authors: Josephine Hansom, Nick Buckley, Alison Palmer
Company: GfK
October 29, 2009
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Citation

Hansom, Buckley and Palmer (2009a, October 29). Bloggers as research partners. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/bloggers-as-research-partners


Research papers

Cross-media measurement by the centralized data collection of comparable data

Measuring systems that provide uniformly structured and prepared data over and above various media are of maximum relevance. The demand for uniform and comparable media usage data is becoming increasingly greater as technologies become more advanced...

Catalogue: WM3 2009: Change Is In The Air...
Author: Tanja Hackenbruch
Company: GfK
May 7, 2009
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Citation

Hackenbruch, T. (2009a, May 07). Cross-media measurement by the centralized data collection of comparable data. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/cross-media-measurement-by-the-centralized-data-collection-of-comparable-data