Resources Library by ANA

Big Data big impact!

How data collection and updated technology can lead to great social impact.

Catalogue: Big Data World 2017: Smart Data Integration

Author: Maurício Moura

January 15, 2017

Research World (October 2016)

In an increasingly fast-paced environment with big data pouring in from all directions, using the word “tough” to describe the volatility, uncertainty, complexity and ambiguity (VUCA) of the business context is an understatement. What does...

Catalogue: Research World 2016

Author: ESOMAR B.V.

October 15, 2016

The new (new) social TV revolution

This research shows the importance of combining new methods (passive measurement multi-platform), together with classical surveys, to outline that today, internet measurement has a very high error on recall, however surveys are still very important...

Catalogue: Latin America 2016: Research Renovation

Authors: Vanessa Mathias, Marcela Doria, Cassiano Alburquerque, Pepe Tomás

Companies: Ipsos MRBI, Netquest

June 15, 2016

The Big Data lab

After a first hype, opinions with regard to the value of Big Data for decision making are much more differentiated: is Big Data the universal answer? Will the massive amounts of new data sources be the end of market research? Many are disillusioned...

Catalogue: Big Data World 2016: Understanding People Through Smart Data

Authors: Ralph Wirth, Norbert Wirth

June 15, 2016

The Big Data lab

After a first hype, opinions with regard to the value of Big Data for decision making are much more differentiated: is Big Data the universal answer? Will the massive amounts of new data sources be the end of market research? Many are disillusioned...

Catalogue: Big Data World 2016: Understanding People Through Smart Data

Authors: Ralph Wirth, Norbert Wirth

June 15, 2016

From ground up (to the sky)

Imagine that you can see everything from the sky, imagine that you can track all the movements of the people in each city, imagine you crunch all the numbers, think how many decisions would help this data, imagine how outdoor media would transform...

Catalogue: Congress 2016: #WOW

Author: Daniel Cuende

June 15, 2016

The inspiration ecosystem

Unilever wished to invest in Comfort, the flagship fabric conditioner brand, to build a strong fragrance property. Ipsos UU partnered with Unilever on a unique NextGen Qual pilot that helped leveraging from across a variety of data and insight...

Catalogue: Big Data World 2016: Understanding People Through Smart Data

Authors: Ratna Pratik Thakar, Radhecka Roy

Company: Ipsos MRBI

June 15, 2016

Future of market research

Merging data streams, Big Data, machine learning, robotics, start-up’s, wearables, IoT and market disruption. Just some of the challenges and opportunities facing suppliers of market research now and in the future. How do research agencies cope?...

Catalogue: Webinars 2016

Authors: Finn Raben, Judith Passingham, Eric Meerkamper, Knut Aasrud

June 15, 2016

Bringing mindfulness into micro moments

In an ideal world, we would all be mindful every moment of our lives & keep track of exactly how we feel and what we are thinking. However, about 47% of our waking hours are spent thinking about what isn't going on. Consumer research often relies...

Catalogue: Asia Pacific 2016: Get Connected!

Authors: Sushma Panchawati, Jayadevan Ambat, Prithvi Raj, Ravi Dixit

Company: Nielsen

June 15, 2016