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Future of market research

Date of publication: June 15, 2016

Catalogue: Webinars 2016

Authors: Finn Raben, Judith Passingham, Eric Meerkamper, Knut Aasrud

Abstract:

Merging data streams, Big Data, machine learning, robotics, start-up’s, wearables, IoT and market disruption. Just some of the challenges and opportunities facing suppliers of market research now and in the future. How do research agencies cope? What are their plans and strategies to cope in an ever changing world? What does the professions future look like from their perspective?

Finn Raben

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Judith Passingham

Author

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Eric Meerkamper

Author

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Knut Aasrud

Author

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Luck, De Wulf, Courtade, Vasa and Haefcke (2019a, September 08). Key drivers of investment and M&A activity in market research. ANA - ESOMAR. Retrieved December 09, 2023, from


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Raben, Passingham, Meerkamper and Aasrud (2016a, June 15). Future of market research . ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/survey-of-the-future-workshop