Research World (October 2016)

Date of publication: October 15, 2016

Catalogue: Research World 2016

Author: ESOMAR B.V.

Abstract:

In an increasingly fast-paced environment with big data pouring in from all directions, using the word “tough” to describe the volatility, uncertainty, complexity and ambiguity (VUCA) of the business context is an understatement. What does this mean for market research or consumer insight departments in how they operate and manage research?

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