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Research papers

The quality of online panels

Using a quasi-experimental design – in which data collection methods and recruitment techniques as influencing factors were varied – Ipsos Germany conducted a comparative investigation for Langnese/Unilever to assess the validity of...

Catalogue: ESOMAR Net Effects 2001
Authors: Michael Hoppe, Rainer Lamp
Companies: Ipsos MRBI, Unilever
February 11, 2001
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Citation

Hoppe and Lamp (2001a, February 11). The quality of online panels. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/the-quality-of-online-panels


Research papers

Internet advertising effectiveness

This paper highlights how internet advertising works and how itcontributes to brand building. The author reviews the value of differentonline advertising formats ranging from banner and sponsorship to richmedia. The current challenges and potentials...

Catalogue: ESOMAR Worldwide Advertising Conference 2000
Author: Laurent Florès
Company: Ipsos MRBI
November 1, 2000
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Citation

Florès, L. (2000a, November 01). Internet advertising effectiveness. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/internet-advertising-effectiveness


Research papers

eHealth

This paper shows how with the aid of seven central questions, the potential success of ‘eHealth’ (the sale of medicines over the internet) can be ascertained and implications deduced for marketing. A survey of doctors, pharmacists and...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Author: Harald Hasselmann
Company: Ipsos MRBI
September 1, 2000
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Citation

Hasselmann, H. (2000a, September 01). eHealth. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/ehealth


Research papers

Radio listening in multimedia homes

This paper considers the use of radio in multimedia homes. These are defined as homes that have access to additional television channels via cable or satellite and those that have access to the Internet. Data on quality of viewing/listening derived...

Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage
Authors: Liz Landy, Richard Windle
Company: Ipsos MRBI
June 15, 1999
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Citation

Landy and Windle (1999a, June 15). Radio listening in multimedia homes. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/radio-listening-in-multimedia-homes


Research papers

Forecasting the e-commerce revolution

The development of international trade as we have come to know it today has been the climax of many centuries of change. I argue that we now stand on the brink of a new revolution in world trade that will fundamentally after the way in which we live....

Catalogue: ESOMAR Net Effects 1999
Author: Simon Duke
Company: Ipsos MRBI
June 15, 1999
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Citation

Duke, S. (1999a, June 15). Forecasting the e-commerce revolution. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/forecasting-the-e-commerce-revolution


Research papers

Development of a radio meter system

Radio Watch is a portable passive radio audience measurement meter with a unique design. Its main feature is to combine the ability to sample the environment whilst simultaneously monitoring radio broadcasts. The matching of this pair of samples...

Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage
Authors: John Stockley, Wolfgang Werres
Companies: Ipsos MRBI, Burke, Inc.
June 15, 1999
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Citation

Stockley and Werres (1999a, June 15). Development of a radio meter system. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/development-of-a-radio-meter-system


Research papers

The value of women's magazines for advertisers

This study aims at analysing some of the most important Italian magazines for women. The survey investigates ten publications through a semiotic methodology and presents their positioning and features that makes each magazine absolutely unique -...

Catalogue: ESOMAR/FIPP Conference 1999: Strategic Publishing
Authors: Paola Furlanetto, Giulia Ceriani
Company: Ipsos MRBI
June 15, 1999
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Citation

Furlanetto and Ceriani (1999a, June 15). The value of women's magazines for advertisers. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/the-value-of-women-s-magazines-for-advertisers


Research papers

Re-evaluating the importance of time

This paper is mainly philosophical in nature. It shows that there are a number of concepts within the theory - and application - of evolutionarybiology that can provide insight into some of the problems of brand management in a dynamic environment....

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Author: Martin Oxley
Company: Ipsos MRBI
September 1, 1998
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Citation

Oxley, M. (1998a, September 01). Re-evaluating the importance of time. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/re-evaluating-the-importance-of-time


Research papers

Has CAPI delivered?

For market researchers, a key advance in recent years has been CAPI. However, there has been little dispassionate analysis of whether CAPI has delivered on the promised advantages. When it was first introduced, many raved: certainly it costs a lot,...

Catalogue: ESOMAR Congress 1997: Learning From The Future
Authors: Lauranee Gerrard, Scott Wallace, Stephen Welch
Company: Ipsos MRBI
September 1, 1997
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Citation

Gerrard, Wallace and Welch (1997a, September 01). Has CAPI delivered? . ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/has-capi-delivered-