Forecasting the e-commerce revolution

Date of publication: June 15, 1999

Company: Ipsos MRBI

Author: Simon Duke


The development of international trade as we have come to know it today has been the climax of many centuries of change. I argue that we now stand on the brink of a new revolution in world trade that will fundamentally after the way in which we live. Evidence for the e-commerce revolution comes from a number of sources. The majority of Western European companies are connected to the Internet and those that are not are earning on-line fast. Sophisticated commercial applications are more and more common-place on the Internet. Electronic order-taking and revenues generated from the Internet are set to take-off and European directors predict that their operations will have greater presence on the internet in future. Those very people who are responsible for leading the e-commerce revolution believe in it.

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