Abstract:
Radio Watch is a portable passive radio audience measurement meter with a unique design. Its main feature is to combine the ability to sample the environment whilst simultaneously monitoring radio broadcasts. The matching of this pair of samples creates a listening record in real time. The aim of our development programme is to provide the operational benefits of the methodology in a miniaturised meter.
Research Papers
Radio watch
Catalogue: 2nd Radio Research Symposium
Authors: Wolfgang Werres, Reinhold Horstmann
 
June 15, 1997
Research Papers
Matching pictures, matching expectations
Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Authors: Ken Purdye, Owen Charlebois
 
June 15, 1998
Research Papers
Radio audience measurement in the future
Catalogue: 2nd Radio Research Symposium
Author: Roger Gane
 
June 15, 1997
