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Research papers

Noodles & pastas of Asia's evolving markets

This paper looks at the longitudinal analysis of different categories in Asia to understand how the market is evolving and to compare the direction of evolution with the European market. The aim is to arrive at the implications for the marketers to...

Catalogue: Asia Pacific 2007
Authors: Manish Makhijani, Nehal Medh
Companies: Ipsos MRBI, Unilever
March 12, 2007
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Citation

Makhijani and Medh (2007a, March 12). Noodles & pastas of Asia's evolving markets. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/noodles-pastas-of-asia-s-evolving-markets


Research papers

What's going on in your bedroom?

Can you imagine the response rate you would get as a 35 year old researcher asking an 18 year old girl if she would show you her bedroom? So when asked to develop a new retail concept for a furniture retailer we immediately understood we would need...

Catalogue: Retail 2007
Author: Philip De Wulf
Company: Ipsos MRBI
February 19, 2007
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Citation

De Wulf, P. (2007a, February 19). What's going on in your bedroom?. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/what-s-going-on-in-your-bedroom-


Research papers

Shoppers at the heart of multi channel strategy

This paper analyses the current purchasing behaviour of shoppers in 14 countries and, in particular, their usage of different channels (on-line and bricks and mortar, retail channels) and the implications this has for companies to develop...

Catalogue: Retail 2007
Authors: Mark Burgess, Susanne Goller
Company: Ipsos MRBI
February 19, 2007
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Citation

Burgess and Goller (2007a, February 19). Shoppers at the heart of multi channel strategy. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/shoppers-at-the-heart-of-multi-channel-strategy


Research papers

Coming to terms with emotions

Qualitative research often claims to also gather besides rational and functional business aspects the more emotional side of the coin: feelings, moods and emotions that are related to (consumer) perception, decision-making processes and (consumer)...

Catalogue: Qualitative 2006
Authors: Ute Rademacher, Kay Volker Koschel
Company: Ipsos MRBI
October 8, 2006
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Citation

Rademacher and Koschel (2006a, October 08). Coming to terms with emotions. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/coming-to-terms-with-emotions


Research papers

Response rates

This paper argues that truly active and fully beneficial panel management can only be achieved by identifying and exploring the various factors affecting response rates.Not only is a pragmatic approach to response rates the cornerstone of successful...

Catalogue: Panel Research 2006
Author: Andrei Postoaca
Company: Ipsos MRBI
October 8, 2006
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Citation

Postoaca, A. (2006a, October 08). Response rates. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/response-rates


Research papers

Toilet breaks

Life is one big story and as market researchers we make it our stock in trade to turn certain lives, the attitudes, behaviours and preferences that cascade in these lives into stories. As well as factual and relevant, we try to make them lively,...

Catalogue: Qualitative 2006
Authors: Anjul Sharma, Becky Lewis
Company: Ipsos MRBI
October 8, 2006
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Citation

Sharma and Lewis (2006a, October 08). Toilet breaks. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/toilet-breaks


Research papers

Towards better predictive programming

The authors argue that most predictive research methodologies are geared at reducing the number of variables needed for modeling and looking for direct causal relations.However, taking less direct causal elements into consideration and generating a...

Catalogue: Congress 2006: Foresight
Authors: Philip De Wulf, Mihir Warty, Emmanuel Verhagen
Companies: Ipsos MRBI, British Broadcasting Corporation (BBC)
September 17, 2006
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Citation

De Wulf, Warty and Verhagen (2006a, September 17). Towards better predictive programming. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/towards-better-predictive-programming


Research papers

Are we deliberately turning away from global diversity and true innovation?

Need based segmentations are based on psychological needs or motives present in every one of us.The more fundamental these needs are, the more they can be considered universal: the need for status is present in every culture, as is the need to belong...

Catalogue: Global Diversity 2006
Authors: Philip De Wulf, Emmanuel Verhagen
Company: Ipsos MRBI
May 8, 2006
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Citation

De Wulf and Verhagen (2006a, May 08). Are we deliberately turning away from global diversity and true innovation?. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/are-we-deliberately-turning-away-from-global-diversity-and-true-innovation-


Research papers

Building an Islamic brand

This paper explores the creation of a brand for Muslim audiences in the United Kingdom and globally. It illustrates some of the unique and unusual challenges that this task creates by using two case studies: Islamic Bank of Britain and Mecca Cola.The...

Catalogue: Global Diversity 2006
Authors: Alun Williams, Anjul Sharma
Company: Ipsos MRBI
May 8, 2006
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Citation

Williams and Sharma (2006a, May 08). Building an Islamic brand. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/building-an-islamic-brand