Resources Library by ANA

Sounds with Soul

In its visceral form, the purpose of advertising is to raise awareness of a brand or product and to achievesales. But brands are not created to be flavours of a season. Strong brands outlive generations bycontinuously evolving and remaining relevant....

Catalogue: Congress 2022: 75th Anniversary

Author:

September 23, 2022

UX, Qualitative & beyond

A multi-disciplinary meet-up for those with qualitative, UX, trend-watching & design thinking roles to discuss the power of cross-pollinating ideas and knowledge. The live discussion will be held at two different time zones on the 9th...

Catalogue: Community Circles

Authors: Tom De Ruyck, Christoph Welter

Companies: InSites Consulting, Point-Blank International GmbH

December 1, 2021

Daring to trust, sharing tabu experiences

Catalogue: Trust and Transformation

Authors: Monica Fernandes, Juliana Acquarone

Companies: Nova Pesquisa de Mercado, Kimberly-Clark

July 30, 2021

Anecdotal evidence for CX/UX

Based on the insights from two customers in India, the innovative UI design for improving new customer registration was first launched in India. As a result, we witnessed a 6% increase in new account creation, which in itself is a big win given the...

Catalogue: Asia Pacific 2020 - Insights Festival

Authors: Neha Arora, Sonia Pall

Companies: Karvy Insights Limited, Amazon

November 2, 2020

How market research created words and changed worlds

Naming is taming, this is a story of how effective market research contributed to making a groundbreaking difference, changing laws, and altering perceptions. A diligent mission that would have never been possible without UNICEF as well as national...

Catalogue: Insights Festival 2020

Authors: Jonathan Crickx, Mariam Ghabrial

Companies: Marketeers Research, UNICEF

September 17, 2020

UX and qualitative research: Creatures from different planets?

Many perceive UX and Qualitative Research as separate entities in the research world. UX and Qualitative Researchers tend to have different backgrounds and perspectives on designing and what they focus on, yet are they mutually exclusive. The two...

Catalogue: Insights Festival 2020

Authors: Janet Standen, Lauren Isaacson, Mary Sorber, Susan Fader

September 16, 2020

Eu não sou seu negro

Roundtable with experts and personalities who work with racial themes, with a discussion nourished by qualitative research.

Catalogue: Insights Festival 2020

Authors: Alexsandra Silva, Zé Vieira

September 15, 2020

Life, actually...

Join this presentation from Oana Rengle and learn how to:- Explore instances of deprivation and inflation, to learn more about what matters to humans.- Explore the abilities and limitations of humans predicting their own future, so that this skill...

Catalogue: ESOMAR TV: North America & Europe at Home

Author: Oana Popa Rengle

Company: Anamnesis

April 30, 2020

The alchemical marriage of Big Data and Qual

This presentation talks about the hybrid approach combining big data analytics and qualitative research - with a special spotlight on Kenya and Ethiopia.

Catalogue: Fusion 2019

Authors: Victor Ikawa, Sergey Sheykhetov

Companies: Safaricom, Kantar

November 10, 2019