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Research papers

Behind the curtain

We want to GO BEYOND what is known in terms of consumer trends and provide a fresh framework to help gather a new and inspired understanding of consumers everyday life and how it impacts brands.?This interactive session will generate an experiential...

Catalogue: Latin America 2016: Research Renovation
Authors: Mariela Mociulsky, Ximena Díaz Alarcón
Company: Trendsity SRL
April 13, 2016
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Citation

Mociulsky and Alarcón (2016a, April 13). Behind the curtain. ANA - ESOMAR. Retrieved September 23, 2024, from


https://ana.esomar.org/documents/behind-the-curtain


Research papers

Beauty in the box

Beauty marketers today are seeking information on how beauty is being discovered and purchased in LATAM- on who buys what products and on which platforms. With this study we aim to help marketers understand how best to reach the modern beauty buyer....

Catalogue: Latin America 2016: Research Renovation
Author: Gabriel Gontijo
April 13, 2016
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Citation

Gontijo, G. (2016a, April 13). Beauty in the box. ANA - ESOMAR. Retrieved September 23, 2024, from


https://ana.esomar.org/documents/beauty-in-the-box


Research papers

Consumer understanding in the age of entrepreneurship

Consumer research (CR) is a premium product offering which often represents an unaffordable luxury for small companies. At first glance, the notion that CR is expensive may sound ridiculous; but taking into account that by far the greatest consumers...

Catalogue: Latin America 2016: Research Renovation
Authors: Alejandro Salgado-Montejo, Carlos Velasco, Charles Spence, Carolina Maya, Andy T. Woods
April 13, 2016
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Citation

Salgado-Montejo, Velasco, Spence, Maya and Woods (2016a, April 13). Consumer understanding in the age of entrepreneurship. ANA - ESOMAR. Retrieved September 23, 2024, from


https://ana.esomar.org/documents/consumer-understanding-in-the-age-of-entrepreneurship


Research papers

Adding the sparkle to immersion research

The Listening Project, a collaborative immersion project, enabled multiple clients to gain a holistic understanding of their customers. Qualitative data was collected in ethnographic interviews, qualitative online board, diaries, and projective...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!
Author: Colleen Ryan
Company: TRA
November 18, 2015
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Citation

Ryan, C. (2015a, November 18). Adding the sparkle to immersion research. ANA - ESOMAR. Retrieved September 23, 2024, from


https://ana.esomar.org/documents/adding-the-sparkle-to-immersion-research


Research papers

How we became curators of cool

In this paper we deep dive into this continuous research cycle and its methodology using a specific target group as an example: The Tumblr-Generation. This young creative vanguard is arguably the most influential target group at the moment. Our paper...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!
Authors: Els Dragt, Pernille Kok-Jensen
Company: MARE
November 18, 2015
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Citation

Dragt and Kok-Jensen (2015a, November 18). How we became curators of cool. ANA - ESOMAR. Retrieved September 23, 2024, from


https://ana.esomar.org/documents/how-we-became-curators-of-cool


Research papers

Thirsty work: Collaborating towards metacognition in the cold beverage path to purchase

The research showed that well-rehearsed 'patterns' of service in the channels explored tend to inhibit the desire to seek out something new when deciding on cold drinks, and they tend to result in consumers making these decisions in autopilot (system...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!
Authors: Sally Lewis, Katie Alexander
Company: Join the Dots InSites Consulting
November 18, 2015
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Citation

Lewis and Alexander (2015a, November 18). Thirsty work: Collaborating towards metacognition in the cold beverage path to purchase. ANA - ESOMAR. Retrieved September 23, 2024, from


https://ana.esomar.org/documents/thirsty-work-collaborating-towards-metacognition-in-the-cold-beverage-path-to-purchase


Magazines

Revue Française du Marketing (Juin 2015)

Nous avons le plaisir de vous présenter le numéro 252 de la Revue Française duMarketing. Nous en profitons pour vous annoncer un changement dans le rythme deparution de notre Revue. Pour se conformer aux standards des autres revues...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
June 1, 2015
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Citation

, A. (2015a, June 01). Revue Française du Marketing (Juin 2015). ANA - ESOMAR. Retrieved September 23, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-juin-2015-


Magazines

Revue Française du Marketing (Décembre 2014)

Deux des plus grands défis du marketing concernent la révolution introduitepar les technologies digitales dans la communication, la diffusion des offres de produits et de services et la préoccupation de plus en plus forte des consommateurs...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
December 1, 2014
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Citation

, A. (2014a, December 01). Revue Française du Marketing (Décembre 2014). ANA - ESOMAR. Retrieved September 23, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-d-cembre-2014-


Magazines

Revue Française du Marketing (Septembre 2014)

Quatre articles composent ce numéro de rentrée de la Revue Française duMarketing. Nous l'avons volontairement souhaité inscrit dans la «modernité» en retenant pour ce numéro un article sur les neurosciences et trois articles...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
September 1, 2014
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Citation

, A. (2014a, September 01). Revue Française du Marketing (Septembre 2014). ANA - ESOMAR. Retrieved September 23, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-septembre-2014-