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Research papers

The Arbitron multi-media personal portable meter

In the 1970s, 1980s and early 1990s Arbitron was a significant provider of formation in the field of audience measurement of television (diaries, set meters and people meters) and radio (diaries). In order to develop a Complete economical multi-media...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Author: Ronald S. Kolessar
Company: Nielsen
June 15, 1998
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Citation

Kolessar, R. S. (1998a, June 15). The Arbitron multi-media personal portable meter. ANA - ESOMAR. Retrieved May 24, 2024, from


https://ana.esomar.org/documents/the-arbitron-multi-media-personal-portable-meter-


Research papers

The brand choice and quantity model

Traditionally, application of household panel data is almost completely limited to more or less descriptive purposes, like demographic consumer profiles, brand switching behaviour or parallel usage. Although the information drawn from these analyses...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Author: Axel Tenbusch
Company: Nielsen
June 15, 1998
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Citation

Tenbusch, A. (1998a, June 15). The brand choice and quantity model . ANA - ESOMAR. Retrieved May 24, 2024, from


https://ana.esomar.org/documents/the-brand-choice-and-quantity-model-


Research papers

Viewer satisfaction in broadcasting services

In recent years, television broadcasting in Europe has often been accused low quality, and of providing the audience with a product increasingly lacking in innovation. Much of the resistance to measuring customer satisfaction arose within e world of...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Authors: Vittorio Bossi, Domenico loppolo, Luca Ziglioli
Company: Nielsen
June 15, 1998
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Citation

Bossi, loppolo and Ziglioli (1998a, June 15). Viewer satisfaction in broadcasting services. ANA - ESOMAR. Retrieved May 24, 2024, from


https://ana.esomar.org/documents/viewer-satisfaction-in-broadcasting-services


Research papers

Interactive PC technology in consumer panel research

The paper describes the evolution the ACNielsen Household Panel has undergone in the recent past, moving from a traditional collecting method to a technology-intensive method that integrates different tools. An example of possible applications is...

Catalogue: ESOMAR Congress 1997: Learning From The Future
Authors: Jennifer Hubber, Renato Mannheimer
Company: Nielsen
September 1, 1997
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Citation

Hubber and Mannheimer (1997a, September 01). Interactive PC technology in consumer panel research. ANA - ESOMAR. Retrieved May 24, 2024, from


https://ana.esomar.org/documents/interactive-pc-technology-in-consumer-panel-research-5098


Research papers

Natural language processing

This paper highlights the techniques of natural language processing (NLP) and its applications in survey research, particularly in verbatim text coding and data mining report generation. A prototype system called Codia was developed to incorporate...

Catalogue: ESOMAR Congress 1997: Learning From The Future
Authors: Josef Leung, Ching-Long Yeh
Company: Nielsen
September 1, 1997
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Citation

Leung and Yeh (1997a, September 01). Natural language processing . ANA - ESOMAR. Retrieved May 24, 2024, from


https://ana.esomar.org/documents/natural-language-processing-


Research papers

Survey samples for place-based media research

Today’s environment has increased the need for advertisers to reach consumers outside the home. This has contributed to the growth of place- based media. Audience estimates for traditional media have historically been based on probability based...

Catalogue: ESOMAR/ARF/JMA Conference 1997: Fit for the global future?
Authors: Tim Dolson, Ceril Shagrin
Company: Nielsen
June 15, 1997
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Citation

Dolson and Shagrin (1997a, June 15). Survey samples for place-based media research. ANA - ESOMAR. Retrieved May 24, 2024, from


https://ana.esomar.org/documents/survey-samples-for-place-based-media-research


Research papers

Los niños nos miran (Spanish)

This work constitutes an initial qualitative exploration, first stage of a study that should be completed with a quantitative inquiry to throughout the year. Its content is a global description of the children's audience of Open...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Author: Ulises Manuel Paolini
Company: Nielsen
June 15, 1997
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Citation

Paolini, U. M. (1997a, June 15). Los niños nos miran (Spanish). ANA - ESOMAR. Retrieved May 24, 2024, from


https://ana.esomar.org/documents/los-ni-os-nos-miran-spanish-


Research papers

Neither revolution nor Holy Grail

Throughout Europe, the economic situation has been rapidly changing during the past few years: high unemployment rates, decreasing wages, rising taxes, considerable efforts taken to meet the demands of the Maastricht Contract reveal that our economy...

Catalogue: Revolutions In Panel Research 1997: New Questions, New Solutions
Authors: Klaus Brüne, Michael Enzenauer
Company: Nielsen
February 1, 1997
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Citation

Brüne and Enzenauer (1997a, February 01). Neither revolution nor Holy Grail. ANA - ESOMAR. Retrieved May 24, 2024, from


https://ana.esomar.org/documents/neither-revolution-nor-holy-grail


Research papers

Media measurement in a megacity

Jakarta has experienced huge gains in urban and economic development over the last ten years. The megacity now houses a substantial and affluent middle class with lifestyles in line with those of the Asian tigers. Their reading habits and value to...

Catalogue: Asia Pacific Conference 1996: Marketing In Asia
Authors: Philip Rich, Trevor Sharot
Company: Nielsen
November 1, 1996
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Citation

Rich and Sharot (1996a, November 01). Media measurement in a megacity. ANA - ESOMAR. Retrieved May 24, 2024, from


https://ana.esomar.org/documents/media-measurement-in-a-megacity