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Research papers

Emerging trends for health and functional food products in China

This paper examines the growth of FMCG food products like milk and fruit juices that have perceived health benefits to consumers and investigates the growing trend of these products in mainland China to determine whether Chinese consumers are health...

Catalogue: Asia Pacific 2004
Author: Peter Lee
Company: KANTAR TNS Malaysia
March 28, 2004
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Citation

Lee, P. (2004a, March 28). Emerging trends for health and functional food products in China. ANA - ESOMAR. Retrieved June 06, 2024, from


https://ana.esomar.org/documents/emerging-trends-for-health-and-functional-food-products-in-china


Research papers

Life beyond the focus group

Globally, clients and stakeholders such as advertising agencies are looking for richer insights which they can use to differentiate their brand. Semiotics is an area that can appear to offer rich possibilities.Like psychology, this area is of vital...

Catalogue: Asia Pacific 2004
Author: Lee Ryan
Company: KANTAR TNS Malaysia
March 28, 2004
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Citation

Ryan, L. (2004a, March 28). Life beyond the focus group. ANA - ESOMAR. Retrieved June 06, 2024, from


https://ana.esomar.org/documents/life-beyond-the-focus-group


Research papers

Is this tribe local or global?

The debate around globalisation continues. Key commentators warn us that the marketing strategy pendulum has swung too far towards one-size-fits-all versus local relevance. Our own experience as market research practitioners tells us that what sells...

Catalogue: Asia Pacific 2004
Authors: Gordon Pincott, Rimelle Freedman, LiLian Yap, David Chantrey
Company: KANTAR TNS Malaysia
March 28, 2004
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Citation

Pincott, Freedman, Yap and Chantrey (2004a, March 28). Is this tribe local or global?. ANA - ESOMAR. Retrieved June 06, 2024, from


https://ana.esomar.org/documents/is-this-tribe-local-or-global-


Research papers

Understanding China: An automotive bamboo shoot

The paper focuses on China, a very important 'new market' for both automakers and marketing research agencies.Business in China, in many cases, means challenge because it is such a different story from others: big, diversified, fast growing and...

Catalogue: ESOMAR Conference on Automotive Marketing 2004
Author: Sheng Tian
Company: KANTAR TNS Malaysia
March 1, 2004
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Citation

Tian, S. (2004a, March 01). Understanding China: An automotive bamboo shoot . ANA - ESOMAR. Retrieved June 06, 2024, from


https://ana.esomar.org/documents/understanding-china-an-automotive-bamboo-shoot-


Research papers

Roadmap to success in 'terra incognita'

Emerging markets present growth opportunities for carmakers that can no longer be found in the Triad regions. At the same time, however, these new markets are characterized by diversity and complexity.Unfortunately, substantial market information...

Catalogue: ESOMAR Conference on Automotive Marketing 2004
Author: Sebastian Knauer
Company: KANTAR TNS Malaysia
March 1, 2004
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Citation

Knauer, S. (2004a, March 01). Roadmap to success in 'terra incognita'. ANA - ESOMAR. Retrieved June 06, 2024, from


https://ana.esomar.org/documents/roadmap-to-success-in-terra-incognita-


Research papers

Mirror, mirror on the wall - Are we the same for all?

This paper presents the results of a qualitative research study among diabetic patients that identifies distinct patient clusters based on existing attitudes and prevalent mindsets. Based on subsequent sharing of this data with leading...

Catalogue: Global Healthcare 2004
Authors: Sharmila Singh, Debraj Dasgupta
Company: KANTAR TNS Malaysia
February 22, 2004
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Citation

Singh and Dasgupta (2004a, February 22). Mirror, mirror on the wall - Are we the same for all?. ANA - ESOMAR. Retrieved June 06, 2024, from


https://ana.esomar.org/documents/mirror-mirror-on-the-wall---are-we-the-same-for-all-


Research papers

Are mobile phone users ready for MCASI?

In this paper mobile computer-assisted self-interviewing, MCASI, is tested with users of GPRS phones. The test participants were recruited from a national representative panel by TNSGallup in Norway. The users of the mobile survey were asked to give...

Catalogue: ESOMAR Conference 2004: Technovate 2
Authors: Bjorn Nordlund, Svein Thalberg, Jorn Inge Vestgarden, Ingvar Tjostheim
Company: KANTAR TNS Malaysia
February 1, 2004
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Citation

Nordlund, Thalberg, Vestgarden and Tjostheim (2004a, February 01). Are mobile phone users ready for MCASI?. ANA - ESOMAR. Retrieved June 06, 2024, from


https://ana.esomar.org/documents/are-mobile-phone-users-ready-for-mcasi-


Research papers

Development of a global social economic classification system

While regional classification systems have been developed for both Latin America and Europe, it is increasingly evident that a harmonized social economic classification system that spanned all countries - retaining accuracy and relevance - is...

Catalogue: ESOMAR Global Cross-Industry Forum 2003
Authors: Andrea Dinning, Rosi Ware
Company: KANTAR TNS Malaysia
December 3, 2003
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Citation

Dinning and Ware (2003a, December 03). Development of a global social economic classification system. ANA - ESOMAR. Retrieved June 06, 2024, from


https://ana.esomar.org/documents/development-of-a-global-social-economic-classification-system


Research papers

Silence behind the mirror

These two presenters are probably among those very few who can allow themselves to converse openly about the efficacy of using research and, in particular, qualitative research by clients. The reason is the 12-year-old unbroken partnership of the two...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2003
Authors: Marta Hoffmann, Gábor Lajtos
Companies: Unilever, KANTAR TNS Malaysia
November 5, 2003
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Citation

Hoffmann and Lajtos (2003a, November 05). Silence behind the mirror. ANA - ESOMAR. Retrieved June 06, 2024, from


https://ana.esomar.org/documents/silence-behind-the-mirror