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Speetzen and Vorster (1984a, April 11). Theory and practice of media mix decisions . ANA - ESOMAR. Retrieved July 05, 2024, from
https://ana.esomar.org/documents/theory-and-practice-of-media-mix-decisions-
Ryan, M. D. (1983a, November 23). Research for the development of Frankfurt Financial Times . ANA - ESOMAR. Retrieved July 05, 2024, from
https://ana.esomar.org/documents/research-for-the-development-of-frankfurt-financial-times-
Meier and Zacharias (1983a, November 23). Making the editorial matter of medical magazines more attractive. ANA - ESOMAR. Retrieved July 05, 2024, from
https://ana.esomar.org/documents/making-the-editorial-matter-of-medical-magazines-more-attractive
Noelle-Neumann, E. (1983a, June 15). The contribution survey research can make to the decision-making process. ANA - ESOMAR. Retrieved July 05, 2024, from
Sommer, R. (1983a, June 15). Importance of trend research in the marketing branch of the pharmaceutical industry. ANA - ESOMAR. Retrieved July 05, 2024, from
Noelle-Neumann, E. (1983a, June 15). The contribution survey research can make to the decision-making process (German). ANA - ESOMAR. Retrieved July 05, 2024, from
Venth, O. (1982a, June 15). Alternative behaviour in the Federal Republic of Germany Potential and trends (German). ANA - ESOMAR. Retrieved July 05, 2024, from
Wagner and Laufer (1982a, June 15). Up-market target groups (UTG): Competencies- consumption-communication. ANA - ESOMAR. Retrieved July 05, 2024, from
https://ana.esomar.org/documents/up-market-target-groups-utg-competencies--consumption-communication
Holm, K. (1982a, June 15). The importance of market research in the analysis of the energy situation in the Federal Republic of Germany after the energy crisis 1973/74 (German). ANA - ESOMAR. Retrieved July 05, 2024, from