Research for the development of Frankfurt Financial Times

Date of publication: November 23, 1983

Author: Michael D. Ryan


In this paper I will be mainly talking about the research done in the third of these phases and I will confine ray attention to research needs of editorial and of circulation marketing. As a general observation with respect to these needs, we do research for three reasons: 1. To increase our understanding of people, their behaviour and their needs; 2. To monitor performance in circulation, readership and advertisement markets; 3. To guide decision taking.

  • PDF
  • This could also be of interest