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Research for the development of Frankfurt Financial Times

Date of publication: November 23, 1983

Catalogue: Seminar 1983: Publishing A Better Product

Author: Michael D. Ryan

Abstract:

In this paper I will be mainly talking about the research done in the third of these phases and I will confine ray attention to research needs of editorial and of circulation marketing. As a general observation with respect to these needs, we do research for three reasons: 1. To increase our understanding of people, their behaviour and their needs; 2. To monitor performance in circulation, readership and advertisement markets; 3. To guide decision taking.

Michael D. Ryan

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Citation

Ryan, M. D. (1983a, November 23). Research for the development of Frankfurt Financial Times . ANA - ESOMAR. Retrieved June 15, 2025, from


https://ana.esomar.org/documents/the-financial-market-data-service-for-establishments