Abstract:
In 1981 STERN magazine released the survey "LEBENSZIELE - Potentiale und Trends alternativen Verhaltens" (Aims in Life - The Potential of and Trends in Alternative Behaviour), the first complex representative analysis of "alternative" movements among residents of the Federal Republic of Germany aged 14-54. This study provides basic data and target group descriptions for a future-oriented marketing approach.
Research Papers
The brand triad in Europe (German)
Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Authors: Rolf-Rudiger Nausch, Harald Kunzer, Eckhard Korf
 
September 1, 1992
Research Papers
Long-term, in-depth market analyses based on media market studies (German)
Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Author: Jochen Hansen
Company: Institut für Demoskopie Allensbach GmbH
September 1, 1994
