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Alternative behaviour in the Federal Republic of Germany Potential and trends (German)

Date of publication: June 15, 1982

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Author: Ortrun Venth

Abstract:

In 1981 STERN magazine released the survey "LEBENSZIELE - Potentiale und Trends alternativen Verhaltens" (Aims in Life - The Potential of and Trends in Alternative Behaviour), the first complex representative analysis of "alternative" movements among residents of the Federal Republic of Germany aged 14-54. This study provides basic data and target group descriptions for a future-oriented marketing approach.

Ortrun Venth

Author

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Research Papers

The brand triad in Europe (German)

Catalogue: ESOMAR Congress 1992: The Race Against Expectations

Authors: Rolf-Rudiger Nausch, Harald Kunzer, Eckhard Korf

 

September 1, 1992

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Citation

Nausch, Kunzer and Korf (1992a, September 01). The brand triad in Europe (German). ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/the-brand-triad-in-europe-german-


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No unexplored territory left on the German map (German)

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe

Authors: Elisabeth Noelle-Neumann, Michael Hallemann

Company: Institut für Demoskopie Allensbach GmbH

June 15, 1991

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Citation

Noelle-Neumann and Hallemann (1991a, June 15). No unexplored territory left on the German map (German). ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/no-unexplored-territory-left-on-the-german-map-german-


Research Papers

Long-term, in-depth market analyses based on media market studies (German)

Catalogue: ESOMAR Congress 1994: Success Through Adaptation

Author: Jochen Hansen

Company: Institut für Demoskopie Allensbach GmbH

September 1, 1994

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Citation

Hansen, J. (1994a, September 01). Long-term, in-depth market analyses based on media market studies (German). ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/long-term-in-depth-market-analyses-based-on-media-market-studies-german-


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Citation

Venth, O. (1982a, June 15). Alternative behaviour in the Federal Republic of Germany Potential and trends (German). ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/long-term-in-depth-market-analyses-based-on-media-market-studies-german-