Alternative behaviour in the Federal Republic of Germany Potential and trends (German)

Date of publication: June 15, 1982

Author: Ortrun Venth


In 1981 STERN magazine released the survey "LEBENSZIELE - Potentiale und Trends alternativen Verhaltens" (Aims in Life - The Potential of and Trends in Alternative Behaviour), the first complex representative analysis of "alternative" movements among residents of the Federal Republic of Germany aged 14-54. This study provides basic data and target group descriptions for a future-oriented marketing approach.

Ortrun Venth


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