Abstract:
In 1981 STERN magazine released the survey "LEBENSZIELE - Potentiale und Trends alternativen Verhaltens" (Aims in Life - The Potential of and Trends in Alternative Behaviour), the first complex representative analysis of "alternative" movements among residents of the Federal Republic of Germany aged 14-54. This study provides basic data and target group descriptions for a future-oriented marketing approach.
This could also be of interest:
Research Papers
Alternative behaviour in the Federal Republic of Germany Potential and trends
Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Author: Ortrun Venth
 
June 15, 1982
Research Papers
The evaluation of government policies influencing nutrition behaviour in the Federal Republic of Germany
Catalogue: ESOMAR Congress 1989
Authors: Ursula Hess, Dörte Folkers
 
September 1, 1989
![The documents and videos are available for ESOMAR members only!](/static/img/ana_document_bg.png)