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Alternative behaviour in the Federal Republic of Germany Potential and trends (German)

Date of publication: June 15, 1982

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Author: Ortrun Venth

Abstract:

In 1981 STERN magazine released the survey "LEBENSZIELE - Potentiale und Trends alternativen Verhaltens" (Aims in Life - The Potential of and Trends in Alternative Behaviour), the first complex representative analysis of "alternative" movements among residents of the Federal Republic of Germany aged 14-54. This study provides basic data and target group descriptions for a future-oriented marketing approach.

Ortrun Venth

Author

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Citation

Venth, O. (1982a, June 15). Alternative behaviour in the Federal Republic of Germany Potential and trends (German). ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/alternative-behaviour-in-the-federal-republic-of-germany-potential-and-trends-german-