Resources Library by ANA

Future of Experiences for Human Engagement

Catalogue: Congress 2023

Author: Maheen Ansari

Company: The Coca-Cola Company

October 5, 2023

Unveiling the Dynata RISE Awards

A guided tour to better survey engagement.

Catalogue: Congress 2023

Author: Nancy Brigham

Company: Dynata

October 5, 2023

Insights Integration

Hear from Greg Ambrose and Tara Murphy from Cineplex, Canada.

Catalogue: ESOMAR TV: Client Summit 2020 at Home

Authors: Greg Ambrose, Tara Murphy

June 11, 2020

The power of storytelling in sports

The main 3 takeaways of the presentation are:- It is possible to measure what makes and predicts engaging storytelling;- Relatability is the most important attribute to any story, no matter what your objective is;-Different generations connect and...

Catalogue: ESOMAR TV: Client Summit 2020 at Home

Author: Renata Policicio

June 11, 2020

VENTO

Vento is a new mindset of doing research in which content engagement is fundamental in a new logic. A digital space where collaborators' engagement determines an innovative way for consumers and brands to work together.

Catalogue: Fusion 2019

Authors: Caio Casseb, Fernanda Politanski

Company: Scoop&Co

November 10, 2019

Communicating research results

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}Shows you how to turn market research findings into actionable recommendations. Learn how to translate your findings from market research studies of all kinds into reports and...

Catalogue: Congress 2019: The Global Data & Insights Summit

Author: Jeffrey Henning

September 8, 2019

Measuring potential virality of content

This paper discusses the neurological understanding behind what makes a content click with the viewers and demonstrates how we can use new techniques such as EEG (Electroencephalogram) to measure the subconscious impact of the content on the viewers,...

Catalogue: Congress 2019: The Global Data & Insights Summit

Author: Mahesh Agarwal

Company: PT. Neurosensum Technology International

September 8, 2019

Well-being and good moods

This presentation is about health and well-being!Wellness is also a state of mind, an integration of body, spirit, and culture where good health goes along with good mood. That's why more Europeans than Africans or Americans feel unwell. Moreover,...

Catalogue: Congress 2019: The Global Data & Insights Summit

Author: Vilma Scarpino

September 8, 2019

Social Media First

BBCMedia Action is implementing a European Union-funded project aimed at helpingyoung men and women within the ages of 18-24years in Nigeria to betterunderstand political and electoral issues, encouraging them to discuss theseissues and in turn...

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Anu Mohammed, Chibuike Utaka

September 8, 2019