Measuring potential virality of content

Date of publication: September 8, 2019


Author: Mahesh Agarwal


This paper discusses the neurological understanding behind what makes a content click with the viewers and demonstrates how we can use new techniques such as EEG (Electroencephalogram) to measure the subconscious impact of the content on the viewers, to understand what is the potential of engagement and hence the virality of the content.

Mahesh Agarwal


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