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Massen and Abrayni (2022a, April 14). Leveraging Regional Trends . ANA - ESOMAR. Retrieved May 24, 2024, from
https://ana.esomar.org/documents/leveraging-regional-trends-
Sainath, A. (2020a, November 02). Integrated pricing strategy. ANA - ESOMAR. Retrieved May 24, 2024, from
https://ana.esomar.org/documents/integrated-pricing-strategy
Smallman and Vidali (2019a, September 08). Creating brand and business transformation. ANA - ESOMAR. Retrieved May 24, 2024, from
https://ana.esomar.org/documents/creating-brand-and-business-transformation
Geoghegan, A. (2018a, September 23). Positive gender portrayal in advertising . ANA - ESOMAR. Retrieved May 24, 2024, from
https://ana.esomar.org/documents/positive-gender-portrayal-in-advertising--9389
Geoghegan, A. (2017a, September 04). Re-imagining the client-side. ANA - ESOMAR. Retrieved May 24, 2024, from
https://ana.esomar.org/documents/re-imagining-the-client-side
Martinez and McGregor (2012a, September 13). Were you there?. ANA - ESOMAR. Retrieved May 24, 2024, from
https://ana.esomar.org/documents/were-you-there-
Fleming, Shaw, Skilbeck and Child (2010a, September 15). Vive la différence. ANA - ESOMAR. Retrieved May 24, 2024, from
https://ana.esomar.org/documents/vive-la-diff-rence
McCauley and Johnson (2003a, November 05). Euromale. ANA - ESOMAR. Retrieved May 24, 2024, from
https://ana.esomar.org/documents/euromale
Renkema and Zwikker (2003a, March 30). Development of a new brand concept . ANA - ESOMAR. Retrieved May 24, 2024, from
https://ana.esomar.org/documents/development-of-a-new-brand-concept-