Resources Library by ANA

One is greater than one million

To contribute to society, we usually think about donations. However, if we use our expertise to conduct research to address the burning issues in society, it can bring much more value than we thought.One powerful finding provided by market research...

Catalogue: Asia Pacific 2016: Get Connected!

Author: Thinh Phan Quang

Company: TITA Research

May 19, 2016

Research World (November-December 2015)

Social and opinion research goes beyond the wants and needs of individuals and looks to quantify and understand societies at large. Sometimes this takes the form of political persuasion, others understanding the needs of the most disenfranchised in...

Catalogue: Research World 2015

Author: ESOMAR B.V.

December 15, 2015

Shedding the chastity belt

India has been a latecomer to the sexual revolution. It is only now that society and brands are having to acknowledge and respond to the Indian woman's demand for sexual equality and everything that comes with it. This paper discusses implications...

Catalogue: Asia Pacific 2015: Asia Means Business

Authors: Farah Bashir, Karan Kumar, Poonam V. Kumar

Company: KANTAR TNS Malaysia

June 15, 2015

Rich new world

This presentation demonstrates how a cultural model was constructed and applied to gain a textured understanding of the new age Indian rural consumers whose lives are significantly different from traditional rural consumers. At the core of this model...

Catalogue: Asia Pacific 2012: Asia Kaleidoscope

Authors: Sandeep Dutta, Rajaram Senapaty, Kashmira Chadha

Company: KANTAR TNS Malaysia

April 17, 2012

Innovative mobile research in developing countries

Observing the evolution of the mobile market, this paper explores ways of leveraging smartphones to perform innovative social and market research through mobile in developing countries. Based on surveys conducted on the iPhone in India, Mexico and...

Catalogue: Online Research 2010: E-Universe

Author: Emmanuel Bellity

October 19, 2010

Beyond the buzz and towards robustness

Using sociology, social networks theories, social psychology, this paper is an update on worldwide data and trends around the social web. Using first-hand original case studies, the authors attempt to demonstrate valid and reliable foundations for...

Catalogue: Congress 2010: The Changing Face Of Market Research

Authors: Thomas Perry, Anthony Hamelle, Oliver Tabino

Company: Linkfluence

September 15, 2010

Evaluating social mission projects in emerging & bottom of the pyramid markets

This presentation details the behaviour measurement methodology developed for reliable evaluation of Unilever Oral Care Social Mission Project targeted at children. It details the application of the methodology in small towns of Indonesia, where...

Catalogue: Congress 2009: Leading The Way

Authors: Namita Mediratta, Astiti Suhirman, Raghavan Srinivasan

Companies: KANTAR TNS Malaysia, Unilever

September 22, 2009

Research World (May 2009)

Research for social and political purposes is a fundamental building block in the making and sustenance of a successful democracy. The return on research in the social and political domain far outweighs its cost. Research is indeed a fundamental...

Catalogue: Research World 2009

Author: ESOMAR B.V.

May 1, 2009

Research World (October 2008)

When we talk about market research, we often forget that research as a whole encompasses great swathes of work done for social and political purposes. Indeed, in the US alone, research expenditure by government, social think tanks and universities...

Catalogue: Research World 2008

Author: ESOMAR B.V.

October 1, 2008