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Research papers

Evaluation process models

The choice or decision process of a consumer passes off along several stages. The general sequence of the stages in the decision process is: 1. problem recognition, the felt need for a product or a service; 2. decision to spend money on a product...

Catalogue: Seminar 1975: Market Modelling
Author: Willem Frederik van Raaij
June 1, 1975
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Citation

van Raaij, W. F. (1975a, June 01). Evaluation process models. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/evaluation-process-models


Research papers

The diffusion of fashion innovations among U.S. college students

Improved knowledge of the characteristics of consumer change agents, opinion leaders and innovators, can provide the fashion marketer with an informed basis for tactical and strategic decision-making. The research project reported in this article...

Catalogue: Seminar 1974: Fashion, Research And Marketing
Author: Steven A. Baumgarten
December 4, 1974
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Citation

Baumgarten, S. A. (1974a, December 04). The diffusion of fashion innovations among U.S. college students. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/the-diffusion-of-fashion-innovations-among-u-s-college-students


Research papers

Marketing research in the conditions of development of collective consumption

The aim of the paper is to discuss the interrelationships between collective consumption and the market, and the influence of collective consumption on the market and marketing research. In the detailed analysis the author discusses the influence of...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Remigiusz Krzyzewski
September 1, 1974
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Citation

Krzyzewski, R. (1974a, September 01). Marketing research in the conditions of development of collective consumption. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/marketing-research-in-the-conditions-of-development-of-collective-consumption


Research papers

Marketing research criticized by consumerism (German)

There are primarily four fields in which, in the stage of information collection, points of attack by consumerism are to be found: 1. Different models of consumer behaviour; 2. Neglected feedback of ex-post information; 3. Short-sighted strategy of...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Guenther Müller-Heumann
September 1, 1974
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Citation

Müller-Heumann, G. (1974a, September 01). Marketing research criticized by consumerism (German). ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/marketing-research-criticized-by-consumerism-german-


Research papers

Management and model for research in comparative management

Marketing research techniques and methods are useful in an enterprise provided it is marketing oriented. The paper presents a brief review of the main prototypes of models for research in comparative management, challenges some of the assumptions on...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Ivo Dujmovic
September 1, 1974
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Citation

Dujmovic, I. (1974a, September 01). Management and model for research in comparative management. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/management-and-model-for-research-in-comparative-management


Research papers

Segmentation analysis of international markets

In this paper the role of segmentation in the international marketing planning process, and some factors affecting the choice of foreign markets and international marketing programs, will be discussed from a strategic point of view. The purpose of...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Leif Lehtonen
September 1, 1974
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Citation

Lehtonen, L. (1974a, September 01). Segmentation analysis of international markets. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/segmentation-analysis-of-international-markets


Research papers

Marketing research criticized by consumerism

There are primarily four fields in which, in the stage of information collection, points of attack by consumerism are to be found: 1. Different models of consumer behaviour; 2. Neglected feedback of ex-post information; 3. Short-sighted strategy of...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Guenther Müller-Heumann
September 1, 1974
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Citation

Müller-Heumann, G. (1974a, September 01). Marketing research criticized by consumerism. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/marketing-research-criticized-by-consumerism


Research papers

Distribution system and its functioning in socialist economy with special reference to Poland

After defining the concept of distribution and its place in marketing the author has presented the role of trade in Poland's economy. Then he discusses the channels of distribution, structure and organisation of retail and wholesale trade as well as...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Jerzy Dietl
June 15, 1973
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Citation

Dietl, J. (1973a, June 15). Distribution system and its functioning in socialist economy with special reference to Poland. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/distribution-system-and-its-functioning-in-socialist-economy-with-special-reference-to-poland


Research papers

Market research as an accelerating factor in the transforming of the Yugoslav economic enterprises into market economies

It is our aim to illustrate the goals of market investigations, seen from the viewpoint of possibilities for encouraging the continuous development of the Yugoslav economy.

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: T. Karpati
September 1, 1972
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Citation

Karpati, T. (1972a, September 01). Market research as an accelerating factor in the transforming of the Yugoslav economic enterprises into market economies. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/market-research-as-an-accelerating-factor-in-the-transforming-of-the-yugoslav-economic-enterprises-into-market-economies