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Maitland, C. N. (1975a, March 01). The difficulties and practicalities of advertising testing amongst doctors. ANA - ESOMAR. Retrieved June 18, 2024, from
Tuck and Firth (1973a, November 28). Can research join in the creative process?. ANA - ESOMAR. Retrieved June 18, 2024, from
https://ana.esomar.org/documents/can-research-join-in-the-creative-process-
Andriessens, J. E. (1973a, June 15). Comments on the first session. ANA - ESOMAR. Retrieved June 18, 2024, from
https://ana.esomar.org/documents/comments-on-the-first-session
Twyman, T. (1973a, June 15). Towards widening the range of concepts used in creative strategies. ANA - ESOMAR. Retrieved June 18, 2024, from
https://ana.esomar.org/documents/towards-widening-the-range-of-concepts-used-in-creative-strategies
Frost, W. A. (1971a, June 15). A simulation model for the development and control of products their packaging and advertising. ANA - ESOMAR. Retrieved June 18, 2024, from
Colley, R. H. (1967a, June 15). Breaking through the communication barriers. ANA - ESOMAR. Retrieved June 18, 2024, from
https://ana.esomar.org/documents/breaking-through-the-communication-barriers
Joannis, H. (1966a, June 01). The relationship between research and the creative process. ANA - ESOMAR. Retrieved June 18, 2024, from
https://ana.esomar.org/documents/the-relationship-between-research-and-the-creative-process
Smulian, P. L. (1966a, June 01). Mathematical models and creative advertising. ANA - ESOMAR. Retrieved June 18, 2024, from
https://ana.esomar.org/documents/mathematical-models-and-creative-advertising
Stork, J. J. (1966a, June 01). The opportunities and limitations of creative research. ANA - ESOMAR. Retrieved June 18, 2024, from
https://ana.esomar.org/documents/the-opportunities-and-limitations-of-creative-research