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Research reports

Setlers assesment of Scottish test relaunch material

In late May 1975, a reformulated version of Setlers wasintroduced into Scottish Test Market with the aim ofboosting Setlers sales and taking sales from other brandson the market, notably Rennies. The product had a differentflavor and packaging from...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1976
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Citation

, C. (1976a, June 01). Setlers assesment of Scottish test relaunch material. ANA - ESOMAR. Retrieved September 22, 2024, from


https://ana.esomar.org/documents/setlers-assesment-of-scottish-test-relaunch-material


Research reports

In-depth research on Lux advertising

This report sets out an in-depth assessment of Consumerreaction to a new advertising campaign started in January. The purpose of this research was to establish whether theseintentions have been fulfilled, plus an up-to-date assessmentof the Lux...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1976
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Citation

, C. (1976a, May 01). In-depth research on Lux advertising. ANA - ESOMAR. Retrieved September 22, 2024, from


https://ana.esomar.org/documents/in-depth-research-on-lux-advertising


Research reports

Qualitative research into McDougalls sponge mix packaging

McDougalls Ltd. in conjunction with J. Walter Thompson Ltd.are currently developing alternative packaging forms forMcDougalls Sponge Mix which positions the product moreclosely to the existing Sponge Mix Market. Consumer research was therefore...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1976
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Citation

, C. (1976a, April 01). Qualitative research into McDougalls sponge mix packaging. ANA - ESOMAR. Retrieved September 22, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-mcdougalls-sponge-mix-packaging


Research reports

Qualitative research on Project Libra

Beecham Products and Royds are developing a new productconcept of effective, modern cough medicine to rivalBenylin. The Agency has developed a series of sixconcept boards illustrating different possible positioningsfor this concept, together with...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1976
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Citation

, C. (1976a, February 01). Qualitative research on Project Libra. ANA - ESOMAR. Retrieved September 22, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-project-libra


Research reports

Qualitative research into Capri-Sonne fuit jucie

Colman Foods a reconsidering marketing a single one shotpure fruit juice product in an aluminum pouch which claimsto represent 50% of the fruit juice market in Germany, andis called Capri-Sonne. The research was required to ascertain how consumers...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1976
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Citation

, C. (1976a, February 01). Qualitative research into Capri-Sonne fuit jucie. ANA - ESOMAR. Retrieved September 22, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-capri-sonne-fuit-jucie


Research reports

Qualitative research on acceptability of a liquid laundry detergent 'Carico'

This research was undertaken to assess the potential consumerinterest in the 'Carica' concept and to provide pointers on the optimum forms of positioning (packing, description,advertising) for it. The research described here is a preliminary probe...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1976
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Citation

, C. (1976a, January 01). Qualitative research on acceptability of a liquid laundry detergent 'Carico'. ANA - ESOMAR. Retrieved September 22, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-acceptability-of-a-liquid-laundry-detergent-carico-


Research reports

Qualitative research into Sunsilk conditioner variant alternatives

Sunsilk is considering the possibility of introducing newingredients across the range of conditioners. A numberof different approaches have been developed, which requirethe exploration of consumer reactions to them.The aims of the research programme...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 11, 1975
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Citation

, C. (1975a, November 11). Qualitative research into Sunsilk conditioner variant alternatives. ANA - ESOMAR. Retrieved September 22, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-sunsilk-conditioner-variant-alternatives


Research reports

Report on qualitative research into the target health and wealth policy

The Target Life Assurance Company have developed a totally new type of life insurance policy. Target Life wanted to be able to identify which of these twopossibilities found the greater favor with consumers and theirreasons for this. At the same...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 3, 1975
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Citation

, C. (1975a, October 03). Report on qualitative research into the target health and wealth policy. ANA - ESOMAR. Retrieved September 22, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-into-the-target-health-and-wealth-policy


Research reports

Qualitative research into creative developments for McDougalls bread mix

A creative approach has been developed for McDougallsBread Mix which is designed to communicate that the product provides individuals with the help and expertisewhich enables them to produce appetizing homemade bread.Consumer qualitative research was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1975
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Citation

, C. (1975a, September 01). Qualitative research into creative developments for McDougalls bread mix . ANA - ESOMAR. Retrieved September 22, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-creative-developments-for-mcdougalls-bread-mix-