Qualitative research on acceptability of a liquid laundry detergent 'Carico'

Date of publication: January 1, 1976


This research was undertaken to assess the potential consumer interest in the 'Carica' concept and to provide pointers on the optimum forms of positioning (packing, description, advertising) for it. The research described here is a preliminary probe into the likely appeal of 'Carica' outside the test town of Harrogate in order to secure fresh and unbiased views

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