Abstract:
In late May 1975, a reformulated version of Setlers was introduced into Scottish Test Market with the aim of boosting Setlers sales and taking sales from other brands on the market, notably Rennies. The product had a different flavor and packaging from standard Setlers. This research was carried out in Scotland with a view to obtaining a better understanding of reactions of the target market to the relaunch, especially as regards product, pack, and advertising.
Research Reports
Report on qualitative research on Setlebs packaging research
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
March 21, 1972
Research Reports
Qualitative research on Rennie Concepts
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
March 18, 1973
Research Reports
Attitudinal research on Rolaids ant-acid tables
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
May 1, 1970
