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McGown and Costella (2019a, October 03). When analytics go wrong. ANA - ESOMAR. Retrieved September 21, 2024, from
https://ana.esomar.org/documents/when-analytics-go-wrong
Fernandez and Pellegrini (2019a, September 08). Half the money I spend on advertising is wasted. ANA - ESOMAR. Retrieved September 21, 2024, from
https://ana.esomar.org/documents/half-the-money-i-spend-on-advertising-is-wasted
, A. (2017a, June 01). Revue Française du Marketing (Juin 2017). ANA - ESOMAR. Retrieved September 21, 2024, from
https://ana.esomar.org/documents/revue-fran-aise-du-marketing-juin-2017-
B.V., E. (2008a, September 23). Global Market Research 2008. ANA - ESOMAR. Retrieved September 21, 2024, from
https://ana.esomar.org/documents/global-market-research-2008
B.V., E. (2007a, March 01). Research World (March 2007). ANA - ESOMAR. Retrieved September 21, 2024, from
https://ana.esomar.org/documents/research-world-march-2007-
B.V., E. (2004a, November 01). Research World (November 2004). ANA - ESOMAR. Retrieved September 21, 2024, from
https://ana.esomar.org/documents/research-world-november-2004-
B.V., E. (2002a, November 15). Research World (November 2002). ANA - ESOMAR. Retrieved September 21, 2024, from
https://ana.esomar.org/documents/research-world-november-2002-
Gramse, G. (1985a, November 27). The development of readership taste and editorial research for "Die Zeit" since 1970. ANA - ESOMAR. Retrieved September 21, 2024, from
Thiel, G. (1982a, June 15). Introduction. ANA - ESOMAR. Retrieved September 21, 2024, from
https://ana.esomar.org/documents/introduction-2222